eCommerce Program Manager, Branded Merchandise

BDA, LLC; Toronto; Hybrid; CAD 96,000 - 112,000; Full time

Benefits offered by this job

Paid time off

Vacation

Volunteer day

Summer Fridays

Benefits package

401k

Tuition reimbursement

Mental health support

Financial wellness

Professional development

Job summary

BDA is a leading global Merchandise Agency seeking a Program Account Manager to drive online sales, manage promotions, and optimize product assortments for key clients. This role focuses on strategic merchandising, inventory control, and targeted marketing campaigns to maximize profitability.

The candidate will lead cross-functional teams, collaborate with marketing and inventory, and ensure superior client satisfaction while visiting Toronto or Waterloo-based offices as required.

Qualifications

• Bachelor degree in business/marketing or related field.
• Experience in ecommerce sales management in retail/consumer goods.
• Strong knowledge of ecommerce platforms and digital marketing.

Responsibilities

• Primary client contact on assigned account(s) with deep client knowledge.
• Develop and implement sales strategies to reach revenue targets.
• Drive strategic merchandise assortment aligned with trends and client goals.
• Collaborate with marketing to create online campaigns and drive traffic.
• Utilize analytics to measure performance and optimize campaigns.
• Monitor competitors and market trends to adjust strategy.
• Enhance online shopping experience through listings and UX optimization.
• Collaborate with inventory to manage stock and replenishments.
• Lead program sales coordinators and mentor the team.
• Visit clients in Toronto for onsite meetings as needed.
• Perform additional duties as assigned.

Skills

Sales strategy

Merchandise planning

Marketing collaboration

Data analytics

Competitive analysis

Customer experience

Cross-functional teamwork

Team leadership

Forecasting

Communication

Education

Bachelor’s degree in Business/Marketing

Tools

Google Analytics

Adobe Analytics

Job description

Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.

Position Overview

At BDA, this position is internally known as a Program Manager — the person responsible for managing promotional merchandising programs and eCommerce assortments for our clients (this is not a technical or IT-focused program management role).

We are looking for a strategic and results-driven Program Account Manager to lead our online sales initiatives and drive growth through effective merchandise assortment, inventory management, and marketing strategies. As the Program Sales Manager, you will play a crucial role in optimizing our online product offerings, ensuring inventory availability, and implementing targeted marketing campaigns to maximize sales and profitability.

Location Requirement

• Candidates must live within a reasonable commuting distance of either Toronto, Ontario or Waterloo, Ontario.
  • Candidates that live within a commutable distance of Toronto, Ontario will work a remote but must be willing and able to visit clients in Toronto for onsite meetings.
  • Candidates that live within a commutable distance of our Waterloo, Ontario office will follows a flexible onsite schedule working onsite four (4) days per week, with one (1) remote day, from our Waterloo, Ontario office.

Key Responsibilities

• Primary client contact on assigned account(s), requiring expert understanding of the client(s) business, industry, and competitors.
• Sales Strategy: Develop and implement sales strategies to achieve revenue targets, including pricing strategies, promotional campaigns, and cross-selling initiatives.
• Merchandise Assortment: Drive the strategic assortment plan that aligns with client preferences, market trends, and objectives.
• Marketing Collaboration: Collaborate with the marketing team to develop online marketing campaigns that drive traffic, increase conversion rates, and enhance customer engagement.
• Data Analysis: Utilize analytics tools to track sales performance, evaluate marketing campaign effectiveness, and identify opportunities for optimization.
• Competitive Analysis: Monitor competitor activities and market trends to identify opportunities and threats, adjusting strategies accordingly to maintain a competitive edge.
• Customer Experience: Ensure a seamless and user-friendly online shopping experience by optimizing product listings, navigation, and checkout processes.
• Cross-functional Collaboration: Work closely with Program Ops managers, marketing, and inventory teams to ensure seamless execution of merchandising initiatives.
• Team Leadership: Develop high-performing program sales coordinators, providing guidance, mentorship, and support to achieve departmental goals.
• Collaborate with inventory team to monitor inventory levels, initial buys, re-buys and liquidation of discontinued stock
• Other job duties and projects as assigned

Job Skills and Traits

• Proven ability to sell solutions and strategies to multiple clients
• Proven ability to influence clients towards mutually beneficial solutions
• Solution oriented
• Ability to prioritize and manage multiple tasks/assignments, to meet deadlines
• Highly organized and detail oriented
• Understand and manage forecasting, budgets and P&L statements
• Clear and effective communication skills with both internal and external stakeholders
• Results focused – consistently achieves profitable sales goals
• Ability to remain flexible and willing to change strategies as business needs dictate.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Proven experience in ecommerce sales management, preferably in a retail or consumer goods environment.
• Strong understanding of ecommerce platforms, digital marketing strategies, and online merchandising techniques.
• Proficiency in data analysis and ecommerce analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent communication skills with the ability to collaborate cross-functionally and influence stakeholders.
• Strategic thinker with a track record of driving sales growth through innovative merchandising and marketing strategies.
• Detail-oriented and analytical mindset with strong problem-solving skills.

We are pleased to share the base salary range for this position is $$95,600 - $112,000 CADwith additional bonus opportunities . If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of BDA’s total compensation and rewards programs, which includes: robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement. Certain revenue-generating positions may be eligible for incentive compensation.

BDA is more than a workplace - it’s a family. For more than four decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise.

BDA is more than a workplace - it’s a family. For more than four decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise.

BDA Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law.