eCommerce Program Manager, Branded Merchandise

Socket.dev; Southwestern Ontario; Hybrid; CAD 96,000 - 112,000; Full time

Benefits offered by this job

Paid time off

Volunteer day

Holidays

Medical, dental, vision insurance

Life and AD&D insurance

401k

Tuition reimbursement

Mental health program

Professional development

Job summary

BDA Inc. is seeking a strategic Program Account Manager to lead online sales initiatives and optimize merchandise assortments for clients. The role focuses on inventory management, pricing strategies, and targeted marketing campaigns to maximize sales and profitability.

The position requires strong leadership, cross-functional collaboration, and a results-driven mindset. The role is based in Waterloo, Ontario with flexible onsite days and one remote day per week; compensation includes a base

Qualifications

• Bachelor's degree or equivalent in business, marketing, or related field.
• Proven ecommerce sales management experience in retail/consumer goods.
• Strong understanding of ecommerce platforms and digital marketing strategies.
• Experience with data analysis and ecommerce analytics tools (GA, Adobe).
• Excellent communication and cross-functional collaboration skills.

Responsibilities

• Serve as the primary client contact for assigned accounts, understanding client business and competitors.
• Develop and implement sales strategies to achieve revenue targets and cross-selling opportunities.
• Drive strategic merchandise assortment aligned with client preferences and market trends.
• Collaborate with marketing to craft online campaigns that boost traffic and conversions.
• Use analytics to track sales performance and campaign effectiveness.
• Monitor competitive landscape to inform strategy adjustments.
• Ensure seamless online shopping experiences through optimized product listings and checkout.
• Collaborate with inventory and program ops teams for smooth execution.
• Mentor and lead program sales coordinators to meet goals.

Skills

Sales experience

Client management

Strategic thinking

Project management

Presentation skills

Communication

Forecasting & P&L

Cross-functional collaboration

Detail oriented

Education

Bachelor's degree in Business, Marketing, or related

Tools

Google Analytics

Adobe Analytics

Job description

Most companies claim to have the best people. We say to them, \"Keep dreaming.\" Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.

Position Overview

At BDA, this position is internally known as a Program Manager — the person responsible for managing promotional merchandising programs and eCommerce assortments for our clients (this is not a technical or IT-focused program management role).

We are looking for a strategic and results-driven Program Account Manager to lead our online sales initiatives and drive growth through effective merchandise assortment, inventory management, and marketing strategies. As the Program Sales Manager, you will play a crucial role in optimizing our online product offerings, ensuring inventory availability, and implementing targeted marketing campaigns to maximize sales and profitability.

Location Requirement

• This role follows a flexible onsite schedule and requires working onsite four (4) days per week, with one (1) remote day, from our Waterloo, Ontario office.
• Candidates must live within a reasonable commuting distance of Waterloo, Ontario, as regular in-person collaboration is essential to this role.

Key Responsibilities

• Primary client contact on assigned account(s), requiring expert understanding of the client(s) business, industry, and competitors.
• Sales Strategy: Develop and implement sales strategies to achieve revenue targets, including pricing strategies, promotional campaigns, and cross‑selling initiatives.
• Merchandise Assortment: Drive the strategic assortment plan that aligns with client preferences, market trends, and objectives.
• Marketing Collaboration: Collaborate with the marketing team to develop online marketing campaigns that drive traffic, increase conversion rates, and enhance customer engagement.
• Data Analysis: Utilize analytics tools to track sales performance, evaluate marketing campaign effectiveness, and identify opportunities for optimization.
• Competitive Analysis: Monitor competitor activities and market trends to identify opportunities and threats, adjusting strategies accordingly to maintain a competitive edge.
• Customer Experience: Ensure a seamless and user-friendly online shopping experience by optimizing product listings, navigation, and checkout processes.
• Cross‑functional Collaboration: Work closely with Program Ops managers, marketing, and inventory teams to ensure seamless execution of merchandising initiatives.
• Team Leadership: Develop high‑performing program sales coordinators, providing guidance, mentorship, and support to achieve departmental goals.
• Collaborate with inventory team to monitor inventory levels, initial buys, re‑buys and liquidation of discontinued stock
• Other job duties and projects as assigned

Job Skills and Traits

• Proven ability to sell solutions and strategies to multiple clients
• Proven ability to influence clients towards mutually beneficial solutions
• Solution oriented
• Strong project management skills
• Strong presentation skills
• Ability to prioritize and manage multiple tasks/assignments, to meet deadlines
• Highly organized and detail oriented
• Understand and manage forecasting, budgets and P&L statements
• Clear and effective communication skills with both internal and external stakeholders
• Results focused – consistently achieves profitable sales goals
• Ability to remain flexible and willing to change strategies as business needs dictate.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Proven experience in ecommerce sales management, preferably in a retail or consumer goods environment.
• Strong understanding of ecommerce platforms, digital marketing strategies, and online merchandising techniques.
• Proficiency in data analysis and ecommerce analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent communication skills with the ability to collaborate cross-functionally and influence stakeholders.
• Strategic thinker with a track record of driving sales growth through innovative merchandising and marketing strategies.
• Detail-oriented and analytical mindset with strong problem-solving skills.

We are pleased to share the base salary range for this position is $$95,600 - $112,000 CAD with additional bonus opportunities. If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of BDA’s total compensation and rewards programs, which includes: robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement. Certain revenue‑generating positions may be eligible for incentive compensation.

BDA is more than a workplace - it’s a family. For more than four decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise.

BDA Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

For more information: www.bdainc.com For information about BDA's privacy policy click here. Must be 18 years or older to apply.