Ecommerce Marketing Specialist

Alcool NB Liquor; Fredericton; Remote; CAD 60,000 - 80,000; Full time

Job summary

Alcool NB Liquor is seeking an Ecommerce Marketing Specialist to drive the integration of their ecommerce platform and shape future marketing strategies. This role offers a unique opportunity to work with advanced technologies and collaborate closely with cross-functional teams while optimizing the online shopping experience. The ideal candidate will have extensive experience in ecommerce and marketing, delivering exceptional customer service and driving business success.

Benefits

Competitive salary

Comprehensive benefits package

Work-life balance

Internal Leadership Development Program

Qualifications

• Minimum of 3 years experience in ecommerce marketing.
• Ability to translate business needs into technical requirements.
• Strong understanding of marketing processes.

Responsibilities

• Identify and address business needs for ecommerce.
• Analyze site data and user behavior.
• Develop standard operating procedures for ecommerce.

Skills

Analytical skills

Communication skills

Team collaboration

Customer focus

Education

Degree in Marketing, Ecommerce, Business, Digital Media

Tools

Microsoft Dynamics 365

Adobe Creative Suite

Google Analytics 4

Job description

Language requirement : Spoken and written competence in English

Location : Fredericton, NB – Remote work within New Brunswick is possible

Duration : Term ending in November 2026

Closing : July 17, 2025

Who we are

As one of Atlantic Canada’s Top Employers for 2025 ANBL is proud of the people-first culture we’ve built together with our team members and the passion our team brings to work every day.

Alcool NB Liquor (ANBL) is a provincial Crown corporation responsible for the purchase, importation, distribution, and retail activity for all beverage alcohol in the province. We are passionate about our purpose of giving back to New Brunswickers by responsibly enhancing occasions, providing a superior service experience to our customers, spending time in our communities, and fostering strong relationships with our industry and vendor partners.

Cannabis NB (CNB), our sister company, also a provincial Crown corporation, manages retail cannabis sales for the province, providing a range of safe, legal products. The core focus of our retail model is ensuring the thriving cannabis industry developing in New Brunswick is safe and responsible. At CNB, our goalis to deliver a world class customer experience built on good information, a safe high-quality product offering and a highly trained and engaged team. Our mandate is public education and protection, and everyone at Cannabis NB is committed to it.

Every year, we return 100% of profits to the Government of New Brunswick to benefit of all New Brunswickers. As a provincial Crown corporation, we serve the public and licensee community through a network of corporate retail stores and private retail operators. Our mandate is to responsibly manage a successful business for the people of New Brunswick and to deliver the best value for your investment in us.

Corporate Social Responsibility at ANBL

At ANBL, we take our social responsibility seriously. With our Corporate Social Responsibility Strategy to guide us, we are committed to :

• Responsible selling through our CHECK 30 program, which specifies that customers who look younger than 30 will be asked forvalid photo identification.
• Food security through our partnership with Food Depot Alimentaire to help get more food to the New Brunswickers who need it.
• Helping New Brunswickers get home safely through our Safe Ride program, providing FREE transportation at ANBL-sponsored events.

None of these efforts would be possible without the more than 800 team members who are the lifeblood of our organization and choose ANBL as their employer.

What's in it for you?

Being part of the ANBL team means being part of an organization that values its employees, where everyone has a voice and uses it in the best interest of theorganization and our people.We areall proud of what we contribute to the betterment of ourprovince, and we take that responsibility seriously.

In addition to offering a market competitive salary, we ensure that our employees can enjoy work-life balance by offering a comprehensive benefits package, including medical, dental and a generous pension plan. Employees also have access to a Health Spending Account or Wellness Subsidy, and opportunities to utilize flexible work arrangements, such as remote or hybrid work.

At ANBL we value the growth of our employees both personal and professional. We offer various types of external and internal development activities, including a robust internal Leadership Development Program.

About the Ecommerce Marketing Specialist role Alcool NB Liquor is currently going through an exciting multi-year business transformation project, including the implementation of Microsoft D365 and a new ecommerce platform. This initiative is a unique opportunity to shape the future of marketing and ecommerce at our organization.

We are looking for an Ecommerce Marketing Specialist to join our dynamic team. This role offers the chance to become an expert in cutting-edge technology and collaborate with highly skilled teams in the retail industry. The ideal candidate will use their knowledge of marketing and ecommerce to ensure the new system meets our needs. They will work closely with various departments to enhance processes, test the software, and provide training and support to users.

Reporting to the Functional Lead – Marketing, the Ecommerce Marketing Specialist will play a pivotal role in integrating our current marketing activities into the new system and launching our innovative ecommerce platform. As the process expert, you will shape the future of our marketing strategies and ecommerce operations. You will provide expert advice on best practices and leverage your experience in marketing and ecommerce software projects, marketing, and ecommerce to drive success.

Core responsibilities include :

• Identify and Address Needs : Understand and articulate the business needs, risks, and opportunities for marketing and ecommerce, including areas like site management, web content, performance optimization, SEO, campaign performance, and the online shopping experience.
• Analyze and Optimize : Dive into site data and user behavior to uncover insights and drive improvements.
• Collaborate and Innovate : Participate in design sessions and demonstrations of new technology, providing detailed feedback to the project team.
• Quality assurance : Create and test scenarios to ensure the system works correctly.
• Process standardization : Develop and update standard operating procedures (SOPs) for marketing and ecommerce.
• Educate and Support : Work with the Training Lead and Functional Lead to develop comprehensive training requirements. Train users on testing procedures, create training materials, and provide post-launch support and coaching.
• Facilitate Transitions : Support the transition to new processes and gather feedback for continuous improvement.
• Plan for Continuity : Participate in business continuity planning to ensure seamless operations.

What do you need to be successful?

• Degree or diploma in Marketing, Ecommerce, Business, Digital Media, or a related field
• While a formal degree or diploma is preferred, we value practical experience and are open to considering candidates with equivalent experience in lieu of educational qualifications.
• At least 3 years of experience in ecommerce marketing or a similar role.
• Strong ability to translate business needs into clear, technical requirements.
• Dedicated to providing excellent customer service.
• Ability to work well with cross-functional teams and quickly build rapport.
• Excellent organizational and prioritization skills.
• Ability to maintain confidentiality and discretion.
• Skilled in Microsoft Office (Word, Excel, PowerPoint, Teams).

Would be an asset if you had :

• Knowledge of Adobe Creative Suite, Google Analytics 4, and basic HTML.
• Strong knowledge of marketing processes, from high level campaign planning to production of printed and digital materials
• Strong analytical skills, including reporting on results of promotional activities and making recommendations based on those results.
• Knowledge of Microsoft Dynamics 365
• Proven experience with large-scale projects.
• Experience with system integrations and associated requirements
• Strong communication skills in English (oral and written)
• Experience in retail or beverage alcohol.
• Collaboration : Builds partnerships and works collaboratively with others to meet shared objectives. For example, finds many ways to add value to the team; probes to draw out richer input from others; is a valued resource who goes out of the way to help others
• Managing Work : Effectively managing one’s time and resources to ensure that work is completed efficiently.
• Driving for Results : Setting high goals for personal and group accomplishment; using measurement methods to monitor progress toward goal attainment; tenaciously working to meet or exceed those goals while deriving satisfaction from the process of goal achievement and continuous improvement.
• Adaptability : Maintaining effectiveness when experiencing major changes in work tasks or the work environment; adjusting effectively to work within new work structures, processes, requirements, or cultures.
• Effective Communication : Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. For example, disseminates knowledge, insights, and updates in a polished, precise, and compelling manner. Demonstrates a deep interest in others' comments. Creates rich documents and reports.
• Optimizing Work Processes : Knows the most effective and efficient processes to get things done, with a focus on continuous improvement. For example, uses metrics and benchmarks to monitor accuracy and quality. Takes steps to make methods productive and efficient. Promptly and effectively addresses process breakdowns.
• Customer Focus : Builds strong customer relationships and delivers customer-centric solutions. For example, probes deeply into customer needs to identify less obvious interests or expectations. Consistently goes above and beyond to understand customer requirements and surpass their expectations.
• Business Insight : Applies knowledge of business and the marketplace to advance the organization's goals. For example, clearly understands how own activities relate to critical business drivers. Monitors business news and market changes for impact on the business or on own expertise area; uses this to shape decisions.
• Bilingualismin both official languagesis an asset, but not required

Work location :

• The Project Galileo Office is located in Fredericton, New Brunswick.
• The successful candidate must be based in New Brunswick, remote work is possible.
• Semi-regular travel for meetings and project work may be required.

Note

• Only candidates with legal authorization to work in Canada will be considered
• Accommodations may be provided to candidates upon request, in all aspects of the selection process.

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