Ecommerce Lead

GuruLink; Montreal; On-site; CAD 90,000 - 130,000; Full time

Job summary

A leading company in the Green Tech industry is looking for an Ecommerce Lead to oversee its digital marketing efforts and manage a growing team. This strategic role involves collaboration across departments to define and implement eCommerce strategies that drive engagement and sales, all while managing substantial budgets.

Benefits

Health insurance

Virtual health care

Employee options plan

Flexible hours

Parking or Metro access

Qualifications

• Proven 7+ years of eCommerce experience.
• Experience managing large eCommerce budgets (minimum $1M annually).
• Deep understanding of Martech and eCommerce best practices.

Responsibilities

• Define the vision and overall eCommerce strategy.
• Oversee paid media and performance channels.
• Manage external partners and lead a fast-growing team.

Skills

Ecommerce experience

Client acquisition

Funnel development

Analytics

Performance modeling

Automation in user acquisition

Education

Bachelor’s degree in marketing or related field

Job description

Our Client is an innovator in Green Tech, working with solar, home electrical, and EV. They are very well funded and expanding rapidly over the next 12-24 months. This is a great opportunity to grow with them as they scale.

Reporting to the CMO, the Ecommerce Lead is responsible for all online digital marketing efforts, overseeing performance marketing initiatives across multiple platforms and formats to drive sales, engagement, retention, leads, and transactions. The individual is an expert in client acquisition, funnel development, channel optimization, segmentation, localization, analytics, and measurement. The role involves collaboration with departments such as public relations, content, business development, customer experience, IT, and human resources to define campaign strategies and business needs.

Main Responsibilities

• Define the vision, projections, roadmap, and overall eCommerce D2C strategy.
• Oversee paid media and performance channels using internal and external resources (paid search, media placements, paid social, SEO, CRM, UX / UI, Merchandising, Conversion rate optimization).
• Build and oversee the eCommerce roadmap from a business and technological perspective.
• Collaborate with Content, Experience, Service, and Technology teams to deliver website features and improvements.
• Manage external partners such as agencies and technology providers.
• Lead and manage a fast-growing team.
• Define and prioritize KPIs to manage eCommerce operations.
• Track performance, report to stakeholders, and develop action plans to improve ROI.
• Share best practices and act as a thought leader internally.
• Be part of a company backed by globally respected investors with patents in a groundbreaking industry.
• Grow professionally alongside blue-chip partners and a dedicated team of energy experts.
• Health insurance, virtual health care, employee options plan, flexible hours, parking or Metro access.

Must Have Skills

• Experience managing large eCommerce budgets (minimum $1M annually).
• Bachelor’s degree in marketing or related field.
• Deep understanding of Martech, traffic acquisition, CRO, and eCommerce best practices.
• Proven 7+ years of eCommerce experience.
• Experience leveraging automation in user acquisition strategies.
• Strong understanding of performance modeling and analytics.
• Experience in electric vehicles, solar, or energy management industries is an asset.
• Bilingual skills are a plus but not required.

Nice to Have Skills

• Entrepreneurial mindset, results-oriented, with strong emotional intelligence.
• Autonomous, quick learner, team player, problem solver.
• Excellent written and verbal communication, presentation skills.
• Proven leadership and team management experience.
• HR experience including hiring, performance reviews.
• Ability to work effectively under tight deadlines.

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