Ecommerce Insight Analyst

BRP; Montreal; On-site; CAD 85,000 - 110,000; Full time

Benefits offered by this job

Annual bonus

Paid time off

Pension plan

Healthcare fully paid by BRP

Flexible work schedule

Summer schedule

Holiday season shutdown

Educational resources

Discount BRP products

Job summary

BRP in Montreal is seeking an Ecommerce Insights Analyst to blend Analytics, Marketing, Merchandising and Finance to grow direct-to-consumer performance. You will leverage Power BI dashboards, SQL queries, and GA4 data to identify opportunities, quantify impact, and influence strategic decisions across the business.

You will partner with Marketing, Ecommerce, Merchandising, and Finance teams to translate data into actionable recommendations, monitor KPIs, and present findings to executives.

Qualifications

• Bachelor's degree in Business, Commerce, Analytics, Marketing, Economics or related field.
• 3+ years of Ecommerce Analytics, Business/Marketing Analytics or related role.
• Strong analytical and problem-solving capabilities.
• Experience with Power BI, Looker or similar BI platforms.

Responsibilities

• Analyze ecommerce performance and identify opportunities to increase revenue, conversion, and profitability.
• Investigate trends, shifts, and root causes behind key metrics.
• Develop actionable recommendations for Marketing, Merchandising, Ecommerce, and Leadership.
• Quantify opportunities and prioritize initiatives by potential impact.
• Monitor and interpret key ecommerce KPIs and customer behavior.
• Translate data into meaningful business recommendations and strategic decisions.
• Present insights to stakeholders at different levels of the organization.

Skills

Power BI

Looker

SQL

Excel

Data analytics

Communication

Storytelling

GA4

Customer segmentation

Retention analysis

Education

Bachelor's degree in Business/Analytics/Marketing or related field

Tools

Snowflake

Power BI

Job description

We are looking for an analytical and business-minded Ecommerce Insights Analyst to help accelerate the growth of our direct-to-consumer ecommerce business. This role sits at the intersection of Ecommerce, Marketing, Merchandising, and Finance. You will leverage existing data sources, dashboards, and analytics tools to uncover actionable insights, identify growth opportunities, and influence strategic decisions across the business.

This is not a traditional reporting or dashboard development role. Success in this position comes from identifying opportunities, influencing stakeholders, and helping teams make smarter commercial decisions.

You’ll Have The Opportunity To

Business & Revenue Insights

• Analyze ecommerce performance and identify opportunities to increase revenue, conversion, customer lifetime value, and profitability.
• Investigate business trends, performance shifts, and root causes behind key metrics.
• Develop actionable recommendations for Marketing, Merchandising, Ecommerce, and Leadership teams.
• Quantify business opportunities and prioritize initiatives based on potential impact.

Cross-Functional Partnership

• Partner closely with Performance Marketing, Ecommerce, Merchandising, Finance, and Analytics teams.
• Serve as a trusted advisor in business discussions by bringing data-driven perspectives and recommendations.
• Support strategic initiatives, promotional planning, assortment decisions, customer segmentation, and growth opportunities.

Performance Analysis

• Monitor and interpret key ecommerce KPIs and business performance indicators.
• Analyze customer behavior, product performance, category trends, promotional effectiveness, and retention metrics.
• Identify risks, opportunities, and emerging trends across channels and customer segments.

Reporting & Communication

• Leverage existing Power BI dashboards and reporting tools to generate insights and business recommendations.
• Build executive-level presentations and summaries that clearly communicate findings and next steps.
• Present insights to stakeholders at different levels of the organization.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• Bachelor's degree in Business, Commerce, Analytics, Marketing, Economics, Statistics, or a related field.
• 3+ years of experience in Ecommerce Analytics, Business Analysis, Commercial Analytics, Marketing Analytics, or a related role.
• Strong analytical and problem-solving capabilities.
• Experience working with Power BI, Looker, or similar BI platforms.
• Intermediate SQL skills (must be able to work with Snowflake)
• Advanced Excel skills.
• Strong communication and storytelling abilities.
• Ability to translate data into meaningful business recommendations.
• Experience in retail, ecommerce, omnichannel, consumer goods, automotive or powersports industries.
• Knowledge of Google Analytics 4 (GA4).
• Experience with customer segmentation, retention analysis, and loyalty programs.
• Familiarity with CRM and marketing performance metrics.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead! For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — You want it, we have it:

• Annual bonus based on the company’s financial results
• Generous paid time away
• Pension plan
• Collective saving opportunities
• Industry leading healthcare fully paid by BRP

What About Some Feel Good Perks

• Flexible work schedule
• A summer schedule that varies by department and location
• Holiday season shutdown
• Educational resources
• Discount on BRP products

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 16,500 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.