Ecommerce & Digital Merchandising Manager

Lisa Gozlan Jewelry; Regina; On-site; CAD 50,000 - 80,000; Full time

Job summary

A leading jewelry company is seeking an Ecommerce & Digital Merchandising Manager to optimize their online store's operations. In this role, you will enhance customer experience through effective product management and digital merchandising strategies, while also ensuring site performance and analytics are monitored for continuous improvement.

Qualifications

• 1-2 years of experience in e-commerce, preferably in fashion or lifestyle retail.
• Strong understanding of digital merchandising and UX principles.
• Exceptional attention to detail and communication skills.

Responsibilities

• Oversee product listings and maintain site optimization.
• Manage site performance metrics and execute A/B tests.
• Collaborate with teams to ensure successful product launches.

Skills

Project Management

Digital Merchandising

E-commerce

SEO

UX Principles

Education

Post-secondary degree in marketing, communications, business

Tools

Shopify

Google Analytics

HTML/CSS

Canva

Adobe Creative Suite

Klaviyo

Figma

Job description

The Lisa Gozlan Ecommerce & Digital Merchandising Manager is responsible for overseeing and managing the day-to-day operations of our online store. This role will play a key part in ensuring a seamless customer experience through effective product management, site optimization, digital merchandising and the creation of engaging, high-quality content for the website.

• Oversee the creation, accuracy and optimization of all product listings (naming, descriptions, pricing, imagery, SKUs, tags)
• Own weekly homepage and category refreshes, ensuring alignment with product launches, brand calendar and marketing campaigns.
• Collaborate with the buying team to ensure digital merchandising and product launches are executed in sync with marketing and inventory readiness.
• Manage the upload of web content including landing pages, promotional banners and product imagery.
• Partner with the Brand Content Manager to ensure all content hierarchy, web imagery and storytelling are aligned with brand goals.

Site Performance & Analytics

• Monitor and report on site metrics (traffic bounce rate, conversion, AOV and sales)
• Analyze customer journeys and interpret heat maps, click-through rates, scroll depth to identify improvement opportunities.
• Monitor and report on feedback from post-purchase surveys and product reviews to help guide site and / or product enhancements.
• Identify and troubleshoot content or technical issues in collaboration with developers and / or support platforms to resolve issues and improve site stability.

Site Optimization

• Execute and report on A / B tests to optimize site UX and drive conversion rate improvements.
• Ensure mobile-first experience is prioritized, adjusting layouts and navigation for mobile responsiveness.
• Perform regular tests across devices for usability, performance and speed
• Implement and manage seasonal and promotional campaigns (discounts, gift-with-purchase etc.).
• Optimize on-site search filters, result accuracy and synonym mapping, refining product categorization to improve product discovery and dwell time.

Qualifications & Skills :

• Post-secondary degree in marketing, communications, business, or a related field
• 1–2 years of experience in e-commerce, preferably in fashion or lifestyle retail
• Proficient in Shopify; knowledge of backend product management and site optimization
• Strong understanding of UX principles and digital merchandising
• Familiarity with web analytics tools (e.g., Google Analytics); SEO experience is an asset
• Excellent project management and time-management skills
• Exceptional attention to detail and communication skills
• Ability to thrive in a collaborative, fast-paced environment

Nice to Have :

• Experience with email marketing platforms (e.g., Klaviyo)
• Working knowledge of HTML / CSS
• Familiarity with design tools like Canva, Figma, or Adobe Creative Suite