Ecommerce & Digital Merchandising Manager

Lisa Gozlan Jewelry; Lethbridge; On-site; CAD 50,000 - 70,000; Full time

Job summary

Lisa Gozlan Jewelry seeks an Ecommerce & Digital Merchandising Manager to guide daily operations of our online store. This pivotal role enhances customer experience through effective product management, site optimization, and developing compelling content. Ideal candidates possess a mix of e-commerce experience, marketing education, and strong project management skills.

Qualifications

• 1–2 years of experience in e-commerce, preferably in fashion or lifestyle retail.
• Strong understanding of UX principles and digital merchandising.
• Familiarity with web analytics tools; SEO experience is an asset.

Responsibilities

• Oversee product listings and site optimization for online store.
• Analyze customer journeys and interpret metrics to enhance site performance.
• Manage seasonal campaigns and optimize search filters for improved product discovery.

Skills

E-commerce experience

Digital merchandising

Project management

UX principles

Attention to detail

Communication skills

Education

Post-secondary degree in marketing, communications, business

Tools

Shopify

Google Analytics

Job description

The Lisa Gozlan Ecommerce & Digital Merchandising Manager is responsible for overseeing and managing the day-to-day operations of our online store. This role will play a key part in ensuring a seamless customer experience through effective product management, site optimization, digital merchandising and the creation of engaging, high-quality content for the website.

• Oversee the creation, accuracy and optimization of all product listings (naming, descriptions, pricing, imagery, SKUs, tags)
• Own weekly homepage and category refreshes, ensuring alignment with product launches, brand calendar and marketing campaigns.
• Collaborate with the buying team to ensure digital merchandising and product launches are executed in sync with marketing and inventory readiness.
• Manage the upload of web content including landing pages, promotional banners and product imagery.
• Partner with the Brand Content Manager to ensure all content hierarchy, web imagery and storytelling are aligned with brand goals.

Site Performance & Analytics

• Monitor and report on site metrics (traffic bounce rate, conversion, AOV and sales)
• Analyze customer journeys and interpret heat maps, click-through rates, scroll depth to identify improvement opportunities.
• Monitor and report on feedback from post-purchase surveys and product reviews to help guide site and / or product enhancements.
• Identify and troubleshoot content or technical issues in collaboration with developers and / or support platforms to resolve issues and improve site stability.

Site Optimization

• Execute and report on A / B tests to optimize site UX and drive conversion rate improvements.
• Ensure mobile-first experience is prioritized, adjusting layouts and navigation for mobile responsiveness.
• Perform regular tests across devices for usability, performance and speed
• Implement and manage seasonal and promotional campaigns (discounts, gift-with-purchase etc.).
• Optimize on-site search filters, result accuracy and synonym mapping, refining product categorization to improve product discovery and dwell time.

Qualifications & Skills :

• Post-secondary degree in marketing, communications, business, or a related field
• 1–2 years of experience in e-commerce, preferably in fashion or lifestyle retail
• Proficient in Shopify; knowledge of backend product management and site optimization
• Strong understanding of UX principles and digital merchandising
• Familiarity with web analytics tools (e.g., Google Analytics); SEO experience is an asset
• Excellent project management and time-management skills
• Exceptional attention to detail and communication skills
• Ability to thrive in a collaborative, fast-paced environment

Nice to Have :

• Experience with email marketing platforms (e.g., Klaviyo)
• Working knowledge of HTML / CSS
• Familiarity with design tools like Canva, Figma, or Adobe Creative Suite

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