Ecommerce Analytics & Insights Lead

Roots; Golden Horseshoe; On-site; CAD 90,000 - 130,000; Full time

Job summary

Roots is seeking an experienced Ecommerce Analytics professional to turn data into strategic insights for our digital business. You’ll own reporting rhythms, build forecasts, and surface opportunities that drive online growth across Marketing and Ecommerce teams.

You’ll partner with Paid Media, CRM, and Brand Marketing to link spend to revenue, develop KPI frameworks, and deliver self-serve Power BI dashboards while applying AI-enabled insights to speed decision-making.

Qualifications

• 6+ years of experience in ecommerce analytics or digital analytics in retail/consumer brands.
• Deep understanding of drivers: traffic, conversion, AOV, channel mix, retention.
• Strong experience with BI dashboards and reporting used by stakeholders.
• Proficiency with web analytics platforms (GA4) and full funnel data interpretation.

Responsibilities

• Act as analytics partner for Ecommerce and digital leadership; identify trends and provide insights.
• Deliver ecommerce performance reporting rhythm: weekly dashboards, channel health, monthly/quarterly recaps.
• Define, track, and evolve KPI framework for ecommerce; translate performance into narratives.
• Develop and maintain ecommerce forecasts for planning cycles and investment discussions.
• Own hindsighting: post-period analyses to explain variances and improve forecasts.
• Analyze full digital funnel to identify drop-offs and improvement opportunities.
• Collaborate with Paid Media, CRM, and Brand Marketing to evaluate campaign effectiveness.
• Monitor customer behaviour on-site to surface assortment and experience insights.
• Support A/B testing and experimentation; design tests and measure results.

Skills

Ecommerce analytics

Forecasting

Data storytelling

Stakeholder communication

Analytical thinking

Commercial mindset

Tools

Power BI

GA4

SQL

Python

Snowflake

Job description

Roots is seeking an experienced Ecommerce Analytics professional to turn data into strategic insights for our digital business. You’ll own reporting rhythms, build forecasts, and surface opportunities that drive online growth across Marketing and Ecommerce teams.

You’ll partner with Paid Media, CRM, and Brand Marketing to link spend to revenue, develop KPI frameworks, and deliver self-serve Power BI dashboards while applying AI-enabled insights to speed decision-making.