ECOMMERCE ACTIVATION MANAGER

Groupe SEB; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading global manufacturer of domestic appliances is seeking an ECOMMERCE ACTIVATION MANAGER to drive online sales and manage performance marketing campaigns. The role requires strong digital marketing skills and experience in managing e-commerce activation plans. Candidates should have a clear consumer-centric mindset and the ability to influence at multiple levels. This position offers a competitive salary and comprehensive benefits, along with a flexible hybrid work environment.

Benefits

Health and dental benefits

RRSP retirement plan

Paid time off

Flexible work arrangements

Employee discounts

Wellness programs

Casual dress code

Positive work culture

Qualifications

• Experience in managing eCommerce activation plans.
• Experience in performance marketing campaigns.
• Ability to optimize sales conversion.

Responsibilities

• Develop online sales for Groupe SEB.
• Lead performance marketing campaigns across e-retailers.
• Monitor and improve key performance indicators (KPIs).

Skills

Digital marketing experience

Ability to influence at C-level

Strong marketeer mindset

Data visualization tools usage

Negotiation skills

Teamwork skills

Education

3 years’ experience in marketing and/or sales

Tools

eCommerce management tools

CRM systems

Job description

Join to apply for the ECOMMERCE ACTIVATION MANAGER role at Groupe SEB

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Join to apply for the ECOMMERCE ACTIVATION MANAGER role at Groupe SEB

Type de contrat : Non Applicable | Permanent contract | Full-time

• Description du Groupe :

Close to you anywhere in the World

Groupe SEB is the global reference for small domestic appliances, cookware and professional coffee with its portfolio of 35 emblematic brands such as Tefal, Seb, Rowenta, Moulinex, Calor, Lagostina, Krups, WMF. Present in 150 countries, we produce in more than 40 industrial sites and sell 11 products per second.

We believe in the richness of diversity and aspire to create an inclusive and stimulating work environment where our more than 30,000 employees can grow and give their best.

Background & Purpose of the Job :

eRetailers play an increasing role in the consumer decision journey and serve as key consumer touchpoints for brands to have the 1 to 1 conversation, inspire them about products, and delight them with experiences. The business model of eRetailers has evolved to behave more as a self-service interface to display our product offers with rich content solutions and manage traffic via advanced digital marketing solutions. To address these new challenges, we need to reinforce eCommerce teams; structure them to design and operate activation plans across eRetail platforms (Pure Players, Marketplaces, Bricks and Clicks and Direct To Consumer) that combine media and sales efficiency in a seamless and perfectly consistent way.

This role is based in Scarborough, ON and is hybrid.

Who You Are & What You’ll Do :

Develop GSEB online sales

For each Bricks & Clicks account, optimize sales conversion and trade-up, as well as In-House Share (IHS) where available

Lead the development and execution of all performance marketing campaigns on e-retailers (Walmart, Costco). This can include display, pay-per-click (PPC), paid social, search engine optimization (SEO), and affiliate marketing

Maximize ROI of the retail activation budget

Driving visibility for Groupe SEB Brands

For each account, develop a detailed understanding of :

Online shopping behavior (search, taxonomy, traffic sources)

Levers required to drive visibility

most relevant content for sales conversion

Set up and implement optimal action plans to ensure Groupe SEB brands and products online visibility on the retailer platforms and other online touchpoints. Provide adequate reporting

Work in collaboration with :

KAM to ensure alignment with account objectives and tactical short-term topics (i.e. plugged to the daily business and competitive environment). Also ensure full cohesiveness between offline and online (One Retail Strategy)

E-retail Content Manager to align with content & innovation strategies – promo plan visibility, launch guidelines

Retailers’ Performance marketing teams to negotiate deals and set up joint plans whenever possible

Monitoring and improving performance of KPIs

KPIs : IHS (when available) and online POS sales weight of business

Campaigns ROI

Understanding of review and content syndication tools

Create & implement clear, transparent goal setting process. Foster data-based decision-making processes.

Collect and share eCommerce industry expertise & best practices

Budget Management

Able to manage large budgets and maximize efficiency >

0.5m budgets

Negotiate with Trade Marketing / Ecommerce Teams of the retailer to ensure the best counterparts for the contract investments

Collaborate with external agencies and manage non contractual ATL / Coop investments (e.g. Criteo)

M ay be responsible for briefing agencies and managing Retail Media Sponsored Search campaigns (e.g. Mabaya, Amazon)

What You’ll Need To Succeed :

Soft skills :

Ability to team up and work transversally in a complex environment – across silos

High level of autonomy and agility needed to create adaptable roadmaps and evolve within Groupe SEB complexity

English for international exposure

Ability to influence at C-level

Ability to negotiation and influence customers to secure activation plans for Groupe SEB

Hard skills :

3 years’ experience in marketing and / or sales

Should come from, Digital Marketing team, Retailer Trade Marketing Teams, Shopper Marketing Agencies, Key Account Managers; and / or Buyers from Retail Background

Digital marketing experience knows the KPIs & has had direct experience in managing eCommerce activation plans

Clear consumer / shopper centric mindset : we look for a strong marketeer sitting in sales driven environment.

Process driven, data centric and can demonstrate experience in driving action by leveraging data visualization tools and sources

You will receive a competitive salary that recognizes your expertise and contribution to the team. In addition, we offer a comprehensive benefits package that includes :

Company-paid benefits : Health and dental, Health Care Spending Account (HCSA), Employee & Dependent Life Insurance, Employee Accidental Death & Dismemberment, Employee Short Term Disability

RRSP retirement plan with company contribution

Paid time off and holidays

Flexible hybrid work arrangements

Continuing education opportunities

Employee discounts on company products

Wellness programs

Casual dress code

Positive work culture that values work-life balance

In addition to a competitive salary and benefits package, we offer a fun and collaborative work environment where your ideas will be heard, and your contributions will be valued. Don't miss this opportunity to join a dynamic team and take your career to the next level. Apply now!

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Manufacturing

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