ECOMMERCE ACTIVATION MANAGER

Groupe SEB; Golden Horseshoe; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a key player in enhancing eRetail strategies. This hybrid role focuses on optimizing online sales and driving performance marketing campaigns across major retailers. You'll collaborate with various teams to ensure cohesive strategies and maximize ROI on retail budgets. If you thrive in a dynamic environment and have a knack for digital marketing and sales, this opportunity is perfect for you. Embrace a culture that values your ideas and promotes work-life balance while contributing to innovative eCommerce solutions.

Benefits

Competitive salary

Benefits

RRSP

Paid time off

Flexible hybrid work

Education opportunities

Employee discounts

Wellness programs

Casual dress code

Positive work culture

Qualifications

• 3+ years in marketing/sales with a focus on digital marketing.
• Experience in retail trade marketing and shopper marketing.

Responsibilities

• Develop online sales by optimizing conversion and trade-up for accounts.
• Lead performance marketing campaigns on major e-retailers.

Skills

Team collaboration

Autonomy

Agility

English proficiency

C-level influence

Negotiation skills

Digital marketing

Retail trade marketing

Shopper marketing

Key account management

Job description

Background & Purpose of the Job

eRetailers play an increasing role in the consumer decision journey and serve as key consumer touchpoints for brands to have the 1-to-1 conversation, inspire them about products, and delight them with experiences. The business model of eRetailers has evolved to behave more as a self-service interface to display our product offers with rich content solutions and manage traffic via advanced digital marketing solutions. To address these new challenges, we need to reinforce eCommerce teams; structure them to design and operate activation plans across eRetail platforms (Pure Players, Marketplaces, Bricks and Clicks, and Direct To Consumer) that combine media and sales efficiency seamlessly.

This role is based in Scarborough, ON and is hybrid.

Who You Are & What You’ll Do

• Develop GSEB online sales by optimizing sales conversion, trade-up, and In-House Share (IHS) for each Bricks & Clicks account.
• Lead the development and execution of performance marketing campaigns on e-retailers (Walmart, Costco), including display, PPC, paid social, SEO, and affiliate marketing.
• Maximize ROI of the retail activation budget.

Driving visibility for Groupe SEB Brands

For each account, develop a detailed understanding of:

• Online shopping behavior (search, taxonomy, traffic sources)
• Levers required to drive visibility
• Most relevant content for sales conversion

Set up and implement action plans to ensure online visibility on retailer platforms and other online touchpoints, with proper reporting. Collaborate with:

• KAM to align with account objectives and tactical topics, ensuring cohesiveness between offline and online strategies.
• E-retail Content Manager to align with content & innovation strategies.
• Retailers’ Performance marketing teams for negotiations and joint plans.

Monitoring and Improving KPIs

• Track IHS and online POS sales weight, campaign ROI, and utilize review and content syndication tools.
• Create transparent goal-setting processes and foster data-based decision-making.
• Share eCommerce industry best practices.

Budget Management

• Manage budgets > $0.5m, negotiate deals with Trade Marketing/Ecommerce teams, and collaborate with external agencies for ATL/Coop investments.
• Brief agencies and manage Retail Media Sponsored Search campaigns (e.g., Mabaya, Amazon).

Qualifications

What You’ll Need To Succeed:

• Soft skills: team collaboration, autonomy, agility, English proficiency, influence at C-level, negotiation skills.
• Hard skills: >3 years in marketing/sales, experience in digital marketing, retail trade marketing, shopper marketing, key account management, or buying; data-driven with experience in eCommerce activation plans.

Benefits & Culture

Competitive salary, benefits, RRSP, paid time off, flexible hybrid work, education opportunities, employee discounts, wellness programs, casual dress code, and a positive work culture emphasizing work-life balance.

Join a dynamic, inclusive environment where your ideas are valued. Apply now!