Guide

Sr Director, Field Marketing UK/I
Your work days are brighter here.

At Workday it all began with a conversation over breakfast. When our founders met at a sunny California diner they came up with an idea to revolutionize the enterprise software market. And when we began to rise one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since the happiness development and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people communities and the planet while still being profitable. Feel encouraged to shine however that manifests: you don’t need to hide who you are. You can feel the energy and the passion it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team
Lead an experienced dedicated team of individuals based in London with a focus on Demand Generation. You will also marshal and align team members with separate reporting lines including communications digital content and customer advocacy.

About the Role
Workday is looking for a Senior Marketing Director to lead the company’s marketing efforts across the UK and Ireland (UK&I). This senior position is an excellent opportunity to lead Europe’s largest region at a fast-growing US-based software company that is rapidly growing in the region.

In this role you will work closely with the other members of the Marketing Sales and Professional Services teams to build brand awareness and pipeline for the business. You will be leading a team of dedicated marketing professionals across the UK&I ensuring we exceed our growth targets and bring ever more focus to our execution. This position is located in London and will be a key part of the UKI management team and the EMEA marketing leadership team.

Responsibilities include:

1. Develop annual marketing plans for the region designed to drive brand recognition and build pipeline for Workday’s core solutions.
2. Be a trusted advisor to the UKI Management teams aligning with the sales team on regular basis to drive planning and execution and ensuring timely and open communication channels.
3. Ensure flawless execution across all planned marketing activities marshaling the key team members to drive successful outcomes for the UKI business.
4. Identify audience and industry segmentation strategy vehicle and media mix recommendation timing and forecast of results.
5. Drive integrated marketing campaigns from inception to optimization with a cross-functional corporate marketing team based in EMEA and the US. This will include demand generation brand awareness events field marketing web/online marketing communications and creative services.
6. Work with appropriate groups (product marketing sales operations and strategy) to develop appropriate messaging platforms content and stories from which to build campaigns.
7. Manage and develop the UK&I local marketing team.
8. Analyze campaign performance and make recommendations for optimization and future enhancements.
9. Assess and execute on partner marketing opportunities.

About You

Basic Qualifications:

1. Leading marketing in a high growth leading cloud-native SaaS company as UK/I marketing leader OR has done this and currently leads field marketing for another region.
2. 15+ years of successful marketing experience in a SaaS enterprise software cloud environment.
3. A demonstrable track record of team building and leadership at Director and Sr Director level.
4. Knowledge of the local UK/I B2B enterprise software market preferably within HR and/or Financial applications.

Other Qualifications:

1. Willing to travel within EMEA and to HQ in the USA occasionally.
2. A business degree or equivalent.
3. Strategically-minded but willing to be very hands on to get programs implemented.
4. Proven ability to effectively execute integrated streamlined marketing programs that drive pipeline including industry specific campaigns.
5. Able to craft Workday’s messaging to be directly relevant to UK audiences.
6. Able to articulate importance of customer voice throughout the marketing mix.
7. Consistent record of implementing World-Class creative events as part of an overall Demand Plan.
8. Ability to work with people at all levels of an organization including executive management sales and marketing.
9. Lead with vision on new thinking in marketing with a passion for public speaking.
10. Understanding of how to engage C-Level audiences.
11. Ability to implement effective Social Media programmes in a B2B context.

Our Approach to Flexible Work
With Flex Work we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections maintain a strong community and do their best work. We know that flexibility can take shape in many ways so rather than a number of required days in-office each week we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers prospects and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business team and personal needs while being intentional to make the most of time spent together. Those in our remote 'home office' roles also have the opportunity to come together in our offices for important moments that matter.