Partner Marketing Associate Manager

Affirm; Victoria; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading company is seeking a dynamic Partner Marketing Lead to drive co-marketing initiatives across North America. This role involves executing strategic marketing campaigns, collaborating with cross-functional teams, and building strong relationships with partners to enhance brand awareness and user acquisition.

Qualifications

• 6+ years in Partner, Brand, Integrated, or Product Marketing experience.
• Experience with online retail and customer acquisition.

Responsibilities

• Lead execution of full-funnel co-marketing campaigns.
• Nurture marketing relationships with merchant partners.
• Manage inbound RFP requests and develop marketing plans.

Skills

Analytical Thinking

Interpersonal Skills

Communication

Self-Starter

Job description

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

Affirm is seeking a dynamic and passionate Partner Marketing Lead to drive co-marketing initiatives in partnership with our valued merchant partners across North America. You will execute strategic cross-channel marketing campaigns that align with our shared marketing goals and objectives.

You'll work closely with external and internal cross-functional teams including Client Success, Sales, Communications, Brand and Creative, Product Marketing, and Legal and Compliance to ideate, plan, and deliver impactful campaigns aimed at driving GMV (gross merchandise volume), brand awareness, new user acquisition, and lifetime value. You should feel comfortable working across several different industries including home, fitness, electronics, fashion, and omnichannel retail. You’re a strategic marketer who’s eager to navigate complex challenges and are equipped to build strong, long-term relationships with marketing counterparts.

What You'll Do

1. Support development and lead execution on a wide range of full-funnel co-marketing campaigns across verticals and marketing channels. From go-to-market plans to monthly strategy planning, this role will work with cross-functional leaders internally and externally.
2. Nurture marketing relationships with a select set of merchant partners, leading marketing strategy, planning, and execution of campaigns to drive growth for Affirm and partners.
3. Partner with cross-functional internal teams to drive process efficiencies and share learnings to inform future-state.
4. Manage inbound RFP requests, supporting the development of dedicated marketing plans and providing expertise for prospective partners.
5. Help identify campaign targets driven by business goals focused on acquisition, engagement, and loan origination.
6. Work closely with the Brand & Creative team and external agencies to create and develop campaign creative and content assets.
7. Support business critical processes such as maintaining the partner marketing budget, comprehensive co-marketing calendar, compliance submissions, and more.
8. Leverage industry knowledge and research to develop vertical-specific marketing strategies and plans that drive business goals.
9. Manage merchant selection process cross-functionally to support integrated marketing moments and campaigns.

What We Look For

1. At least 6+ years in Partner, Brand, Integrated, or Product Marketing experience.
2. Experience working with partners to co-develop plans and launch marketing programs across multiple media channels.
3. Analytical thinking and data-oriented approach. Focus on performance metrics to build high-performing campaigns that deliver results.
4. Excellent interpersonal and communication skills to work effectively cross-functionally.
5. Ability to influence teams and individuals as well as effectively leverage and utilize resources and relationships for optimal results.
6. Motivated self-starter always looking to share acquired knowledge with others.
7. Experience working with online retail, merchandising, and customer acquisition.
8. Understanding of cross-media strategy, planning, and measurement.
9. Experience writing creative briefs, testing creative, and adapting based on insights.
10. Background using both brand marketing and performance analytics to continuously optimize.
11. Expertise in both online and in-store retail marketing.
12. Understand the media landscape with paid media experience preferred.
13. Experience marketing across North America, particularly US and Canada, preferred.
14. Experience in the home, fitness, consumer electronics, and fashion industries a plus.