Staff - Digital Analytics Manager Martech Toronto, Canada

Heart Talent; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading company in digital solutions is seeking a Google Analytics Expert to enhance their analytics capabilities. The role involves managing Google Analytics and BigQuery, providing insights through data analysis, and collaborating with teams to optimize performance. Candidates should have a strong background in analytics tools and a passion for data-driven decision-making.

Qualifications

• 3+ years of hands-on experience with Google Analytics (GA4).
• Expertise in setting up and managing Google Tag Manager.
• Experience with BigQuery for data analysis and reporting.

Responsibilities

• Configure and manage Google Analytics 4 (GA4) properties and accounts.
• Connect and integrate Google Analytics data with BigQuery for analysis.
• Design and develop Looker Studio dashboards tailored to business needs.

Skills

Analytical skills

Problem-solving

Communication

Collaboration

Attention to detail

Education

Bachelor’s degree in Marketing, Data Science, Computer Science, or related field

Job description

Haptiq is a leader in delivering digital solutions and consulting services that drive value and transform businesses. We specialize in leveraging technology to improve efficiencies and offer comprehensive solutions tailored to meet the unique needs of our clients across various industries. As well as bringing next-generation technology to private capital markets through the Olympus suite of cloud-based solutions designed to empower private equity and credit funds as well as the firms in which they invest.

The Opportunity

We are seeking a skilled Google Analytics Expert with extensive experience in BigQuery, Looker (formerly Looker Studio), and Google Tag Manager (GTM). The ideal candidate will be responsible for implementing, managing, and optimizing analytics solutions to deliver actionable insights that drive strategic decision-making.

Responsibilities and Duties

• Google Analytics Implementation & Management

Configure and manage Google Analytics 4 (GA4) properties and accounts.

• Create, customize, and maintain advanced tracking and measurement setups.
• Ensure data accuracy through debugging and troubleshooting using tools like Google Tag Assistant and GA Debugger.
• BigQuery Integration

Connect and integrate Google Analytics data with BigQuery for large-scale data analysis.

• Write and optimize SQL queries to extract insights from raw data.
• Design and maintain efficient, scalable datasets for reporting and analysis.
• Design and develop dynamic and interactive Looker Studio dashboards tailored to business needs.
• Automate reporting processes and visualize trends, KPIs, and key metrics.
• Collaborate with stakeholders to refine dashboards and ensure they deliver actionable insights.
• Implement and manage GTM tags, triggers, and variables for event tracking and conversion goals.
• Troubleshoot and resolve GTM-related tracking issues.
• Work with cross-functional teams to identify business needs and define KPIs.
• Analyze data trends and provide actionable recommendations to improve marketing and operational performance.
• Ensure compliance with privacy regulations like GDPR and CCPA.
• Training & Documentation

Train internal teams on the use of analytics tools and dashboards.

• Maintain up-to-date documentation on analytics setup, processes, and best practices.

Requirements

• Education

Bachelor’s degree in Marketing, Data Science, Computer Science, or a related field (or equivalent experience).

• Experience

3+ years of hands-on experience with Google Analytics (GA4).

• Expertise in setting up and managing Google Tag Manager.
• Experience with BigQuery for data analysis and reporting.
• Strong experience with SQL for querying and analyzing data.
• Technical Skills

Proficient in web analytics, including event tracking and eCommerce tracking.

• Familiarity with marketing platforms (e.g., Google Ads, Facebook Ads) and their integrations with GA4.
• Soft Skills

Strong analytical and problem-solving skills.

• Excellent communication and collaboration abilities.
• Attention to detail and a commitment to data accuracy.

Why Join Us?

We value creative problem solvers who learn fast, work well in an open and diverse environment, and enjoy pushing the bar for success ever higher. We do work hard but we also choose to have fun while doing it.