Program Manager, Strategic Relations and Communications Outreach, YorkNet

York Region (The Regional Municipality of York); Newmarket; On-site; CAD 70,000 - 90,000; Full time

Job summary

York Region is seeking a Communications Manager to oversee large-scale projects supporting YorkNet initiatives. The role involves developing communication strategies, engaging with stakeholders, and promoting services to enhance community awareness. Ideal candidates will have a degree in Communications or related fields and significant experience in public relations.

Benefits

Defined Benefit Pension Program

Comprehensive health and dental benefits

Employee and Family Assistance Program

Discounts on products and services

Qualifications

• Minimum five years of experience in public relations or communications.
• Knowledge of telecommunications and broadband initiatives.

Responsibilities

• Develop and execute engagement plans and communication strategies for YorkNet.
• Support and advise senior management on communications efforts.
• Plan and participate in community events and campaigns.

Skills

Project Management

Public Relations

Communications

Marketing

Data Analysis

Education

University Degree in Communications

University Degree in Public Relations

University Degree in Marketing

Job description

ABOUT US

Almost 1.2 million residents call York Region home, making it one of the largest regions in Canada and the fastest growing, with a population expected to exceed 2 million by 2041. Covering approximately 1,800 square kilometers across nine municipalities, our geography is as diverse and vibrant as our community. We operate within a two-tier local government structure, collaborating with municipalities to provide comprehensive services and resources to residents and businesses.

WHAT WE OFFER

Recognized as one of Canada's Best Employers by Forbes, we foster a collaborative and progressive workplace culture dedicated to Psychological Health and Safety, aligned with our vision of creating strong, caring, and safe communities.

• Defined Benefit Pension Program - Participate in the Ontario Municipality Employees Retirement System (OMERS) plan, ensuring a secure income for retirement with employer-matched contributions from the start of your employment.


• Employer of Choice - Ranked as the top government employer in Canada and fourth among 300 organizations nationwide.


• Benefits and Wellness - Access comprehensive benefits including health, dental, life insurance, 24/7 Employee and Family Assistance Program, and discounts on products and services.


• Inclusive and Diverse Workforce - We promote an environment celebrating diversity and ensuring all employees can develop and participate fully. Our Inclusion, Diversity, Equity, and Accessibility initiatives have received recognition from the United Nations and other organizations.

ABOUT THE ROLE

This position manages components related to implementing large-scale projects supporting YorkNet initiatives within the Region. Responsibilities include overseeing and developing communication strategies, engagement plans, event planning, social media, and issues management, in collaboration with other departments to enhance awareness of YorkNet services. The role involves creating and executing strategic communication plans to meet YorkNet’s objectives, promoting programs and services to internal teams, external partners, residents, and businesses.

WHAT YOU WILL BE DOING

• Collaborate with community stakeholders and external partners, aligning with corporate strategic leadership.


• Develop and execute engagement plans and communication strategies for YorkNet; guide dissemination of materials.


• Support and advise senior management and leadership on communications and engagement efforts.


• Partner with management and stakeholders to develop campaigns and projects that increase awareness and engagement.


• Coordinate with other departments to promote YorkNet initiatives and opportunities.


• Conduct industry research to promote YorkNet’s work and successes.


• Analyze data to identify gaps and inform future actions for programs and initiatives.


• Set goals and KPIs for projects and partnerships.


• Assist in strategic and long-term planning based on research and analysis, focusing on broadband and connectivity opportunities.


• Develop policies and procedures for program areas and recommend implementations.


• Lead the development of evaluation frameworks for outreach and engagement outcomes.


• Plan and participate in community events, information sessions, and campaigns, including making presentations.


• Collaborate with partners on the production of print, digital content, exhibits, and promotional materials.


• Work with internal communication teams to secure support for YorkNet objectives.

WHAT WE ARE LOOKING FOR

• University Degree in Communications, Public Relations, Marketing, or related field, or equivalent experience.


• Minimum five (5) years of progressive experience in public relations or communications.


• Knowledge of telecommunications, fiber networks, and broadband initiatives.


• Experience in program development, public engagement, market research, and promotional campaigns.


• Strong project management and coordination skills.


• Political acuity and skills to handle contentious issues.


• Ability to travel and work outside regular hours as needed.


• Demonstrated leadership competencies aligned with the Region’s values.