Senior Associate Manager, Content

BCAA; Eastern Ontario; Hybrid; CAD 88,000 - 111,000; Full time

Job summary

BCAA is seeking a Senior Associate Manager, Content to lead storytelling across various platforms. The ideal candidate will excel in content creation and strategy, ensuring engaging and relevant communication that reinforces the brand. This hybrid role is based in Burnaby, BC, and offers a competitive salary and benefits package.

Benefits

Flexible benefits

Paid time off

BCAA membership perks

Career development opportunities

Performance bonus programs

Qualifications

• 5+ years of marketing and communications experience.
• Proven leadership in multi-platform content strategy.

Responsibilities

• Lead platform-first storytelling across multiple channels.
• Develop data-driven content strategies aligned with business goals.
• Manage and mentor a Content Creator.

Skills

Storytelling

Communication

Problem Solving

Brand Voice

Collaboration

Education

Bachelor's degree in Marketing or Business

Tools

SEO/SEM

Digital Publishing Tools

Adobe Suite

Job description

Why BCAA?

Feel proud of what you do and help shape the future of BC at a BC Top Employer. We’re driven by purpose – delivering peace of mind to one in three BC households with insurance, roadside assistance, auto repair, Evo Car Share and Evolve E-Bike Share. With a long history of keeping roads safe and giving back in ways that build stronger communities, we offer a wide variety of meaningful, rewarding careers that move BC forward.

Please note that this is a hybrid role based out of our Burnaby, BC office (3 Remote / 2 On Site). Applicants who are not located within commuting distance of our Head Office or are not looking to relocate to the Greater Vancouver/Lower Mainland/Fraser Valley region will not be considered.

We are currently hiring a Senior Associate Manager, Content Head Office in Burnaby.

As a Senior Associate Manager, Content, you will have the exciting opportunity to lead platform-first storytelling across multiple owned channels, including enews and social content. This role is perfect for a strategic and hands-on content leader who excels at creative ideation, brand storytelling and channel expertise. You will bring our brand and product stories to life through engaging, relevant, and high-performing content.

Who you are:

• Passionate storyteller with a strong grasp of media and social platforms
• Clear, concise communicator who simplifies complex ideas
• Proactive, adaptable, and resilient in fast-paced, changing environments
• Strong sense of brand voice, reputation, and trend responsiveness
• Collaborative team player with high editorial standards and attention to detail
• Visually savvy with familiarity in design and video tools (Adobe Suite, CapCut a plus)
• Self-starter with sound judgment and problem-solving skills

What you’ll do:

• Position BCAA as a trusted, expert voice in BC, reinforcing brand pillars through engaging, multi-channel content.
• Maintain deep knowledge of each major platform’s storytelling formats, best practices, and algorithmic shifts. Coaching others in crafting content that performs natively.
• Develop data-driven, thematic content strategies aligned with business goals, seasonal trends, and platform insights.
• Write compelling scripts, stories and copy that reflect our brand values and connect with diverse audiences.
• Translate marketing objectives into compelling, audience-specific content across formats.
• Own and manage a brand-aligned editorial calendar, including the monthly e-newsletter.
• Act as a brand ambassador in writing and on camera, maintaining BCAA and Evo’s tone and voice.
• Lead content development and collaboration across internal teams and vendors for consistent storytelling, and oversee content distribution across all relevant channels.
• Manage and mentor a Content Creator, ensuring trend-responsive, high-quality output.
• Oversee the Brand Advocacy Framework, guiding brand engagement on timely societal issues.
• Lead execution and distribution of short- and long-form content across key platforms (e.g., blogs, e-news, TikTok, Reels, LinkedIn).
• Provide creative direction and ensure platform-specific best practices are met.
• Monitor performance metrics, optimize strategies, and champion content innovation and experimentation.

What you bring:

• Bachelor’s degree in Marketing or Business
• 5+ years of marketing and communications experience, with a strong track record in strategy, content creation, execution, and performance analysis
• Proven leadership in multi-platform content strategy and team management
• Exceptional storytelling, writing, and editing skills across formats and channels
• Ability to translate marketing goals into compelling content
• Confident brand representative in both written and on-camera formats
• Strong knowledge of SEO/SEM, analytics, and digital publishing tools
• Organized, execution-focused project manager and collaborative people leader

The salary range for this position is $88,530to $110,662and is determined via job-related knowledge, skills, experience, certifications, market demand and internal equity. In addition to base salary and BCAA benefits, this position is eligible for a performance bonus target of 9%, with the opportunity to earn up to 15%.

Internal candidates this is a Grade 13 position, and the internal posting will close on May 22nd, 2024.

What we offer:

• The chance to make a difference every day in the lives of British Columbians, BCAA Members and our communities.

• Career and personal development to help you grow and reach your goals.

• Incentives that recognize team and individual sales and performance.

• Flexible benefits to support your health and lifestyle, and wellness dollars* to keep your body, mind and soul thriving.

• A competitive rewards package including salary performance bonus programs, pension plan*, and more to help build your personal wealth.

• Paid time off including vacation, and days for wellness, volunteering, and cultural, spiritual or religious connection.

• BCAA membership, with valuable perks and Member savings on every day and special spending, from gas and coffee to clothes, sports and event tickets, and hotels.

• Meaningful, rewarding work for a BC Top Employer known for putting people first and constantly building a better workplace for all our team members.

*for permanent employees

We’re always looking for amazing people like you. Apply today!

BCAA is an Equal Opportunity Employer, committed to providing accessible, inclusive employment. We have a long-standing partnership with the Presidents Group which strives to increase employment opportunities for people living with disabilities, and champion accessible employment in BC. If you need personalized support through application and recruitment, please contact [e-mail].