Marketing Specialist needed at Ryan Guelph, Ontario, Canada – Apply now

Heritage Plus; Ontario; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading company in Ontario is seeking a Marketing Specialist to execute innovative omni-channel marketing campaigns. The role involves creating content, managing social media, and implementing SEO strategies. Ideal candidates will have B2B marketing experience and strong communication skills.

Qualifications

• 2+ years of B2B marketing experience.
• Experience with SEO best practices.

Responsibilities

• Creating thought leadership and funding-related articles.
• Planning and executing social media campaigns.
• Implementing SEO strategies for website pages.

Skills

Creativity

Communication

Strategic Thinking

Solution-oriented

Education

Post-secondary education in marketing

Post-secondary education in business

Post-secondary education in English

Post-secondary education in web design

Tools

Google Analytics

Adobe tools

Job description

Marketing Specialist needed at Ryan Guelph, Ontario, Canada – Apply now

As a Marketing Specialist for Mentor Works, you will execute innovative omni-channel marketing campaigns across various channels including web content, blogs, social media, events, and emails. You will join a team of experienced digital marketers and learn best practices related to modern marketing, such as the buyer's journey, lead generation, SEO, and thought leadership.

An ideal candidate will enjoy writing, managing B2B social media marketing, transforming marketing ideas into reality, and helping Canadian businesses access government funding to grow and succeed.

The Role: Marketing Specialist

The responsibilities include:

1. Creating thought leadership and funding-related articles to educate professionals and increase website traffic.
2. Planning and executing social media campaigns across platforms like Twitter, LinkedIn, Facebook, and YouTube.
3. Implementing SEO strategies for website pages and blog posts.
4. Managing inbound marketing campaigns through blogs, downloadable resources, and emails.
5. Planning and promoting webinars and live events, including technical support.
6. Tracking government funding programs and market opportunities.
7. Researching potential partnerships, backlinks, and PR strategies.
8. Engaging in special projects such as website updates and graphic design.
9. Bonus: Translating and localizing content for Québec audiences; bilingual skills are an asset.
10. Bonus: Managing marketing analytics platforms and reporting.

Skills & Requirements

Looking for a resourceful, creative, self-driven marketer adaptable to new technologies. Bilingual in English and French Canadian is preferred, with experience in content marketing and SEO.

Required Qualifications

• 2+ years of B2B marketing experience.
• Post-secondary education in marketing, business, English, or web design.
• Strong written and verbal communication skills.
• Experience with SEO best practices.
• Familiarity with managing social media profiles.
• Ability to work independently and in teams.
• Strategic and creative thinking skills.
• Solution-oriented and proactive attitude.

Bonus Abilities

• Bilingual (English & French Canadian) writing skills.
• Graphic design skills with Adobe tools.
• Experience with Google Analytics or similar platforms.