Digital Performance Analyst- Marketing

Johnson Outdoors Inc.; Yarmouth; On-site; CAD 50,000 - 90,000; Full time

Job summary

Join a forward-thinking company dedicated to creating exceptional outdoor experiences as a Digital Performance Analyst. In this role, you will drive optimizations in campaign effectiveness by leveraging real-time data insights to enhance eCommerce performance. Collaborate with a passionate team to define performance analysis strategies, design dashboards, and support data-driven decision-making. With a commitment to innovation and customer engagement, this position offers a dynamic environment where your contributions will help shape the future of outdoor recreation. Enjoy competitive salary, generous benefits, and opportunities for professional growth.

Benefits

Competitive salary

Profit sharing

Annual pay increases

Generous paid time off

Health benefits

Wellness plans

Training opportunities

Tuition assistance

Retirement plans

Insurance

Qualifications

• Minimum of two years in digital performance analytics required.
• Ability to work with large data sets and synthesize insights.

Responsibilities

• Defines and implements performance analysis frameworks.
• Analyzes user behavior and conversion paths for optimization.

Skills

Digital Performance Analytics

Data Analysis

Google Analytics

Communication Skills

Project Coordination

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Hotjar

Business Intelligence Visualization Tools

Job description

Digital Performance Analyst

At Johnson Outdoors, home to some of the world's most innovative and best-known outdoor recreation brands, we create amazing outdoor experiences - for adventurers, by adventurers.

Come help shape the growth of Johnson Outdoors by supporting the digital performance strategies for our iconic outdoor brands in Fishing, Watercraft, Camping, and Diving!

The Digital Performance Analyst will drive optimizations in campaign and channel effectiveness by enabling and providing real-time data with insights to optimize eCommerce channel performance, supporting strategic decisions, and driving improvements in campaign effectiveness.

Key Responsibilities:

1. Performance analysis strategy definition and execution:
   • Defines and implements performance analysis frameworks, partnering with the digital commerce team to ensure data-driven decision-making across campaigns.
   • Designs and maintains dashboards and reports to meet the needs of channel leads, providing real-time analysis of KPIs and access to specific data cuts.
   • Checks for data quality, accuracy, and compliance.
2. Channel analysis and insights:
   • Identifies trends, patterns, and anomalies in site data, providing insights into what is working and what needs improvement.
   • Analyzes user behavior, conversion paths, and drop-off points to improve user experience and evaluates top-of-funnel channels for optimization opportunities.
   • Compares current performance against industry benchmarks, historical data, and competitors.
   • Mines site, social, and other channel data to understand customer perceptions.
3. Data analytics team support:
   • Supports the digital commerce team with insights, data sourcing, campaign planning, and experimentation.
   • Presents performance reports and recommends process improvements.
   • Refines data collection and analysis processes, and suggests new tools or system enhancements.
   • Performs other duties as assigned.
4. Knowledge & Background Requirements:
   • Bachelor's degree in marketing, business, or equivalent.
   • Minimum of two years in digital performance analytics.
   • Experience with analytics tools (Google Analytics, Hotjar), tag management, BI visualization, marketplace analysis, and dashboards.
   • Ability to work with large data sets and synthesize insights for management.
   • Strong communication skills for presenting data and collaborating.
   • Project coordination skills, including managing ideas, timelines, resources, and evaluating effectiveness.

Our Culture:

• Entrepreneurial spirit and innovation.
• Customer-focused and passionate about outdoor engagement.
• Committed to meaningful, positive change and valuing diversity.
• Team-oriented, proactive, and collaborative.

What You Will Receive:

• Competitive salary, profit sharing, and annual pay increases.
• Generous paid time off, health benefits, and wellness plans.
• Training opportunities including tuition assistance.
• Retirement plans, scholarships, insurance, and more.

Johnson Outdoors is an equal opportunity employer. For accommodations, contact [e-mail].

About Us:

Johnson Outdoors designs, manufactures, and markets outdoor recreation equipment and technologies across four categories: Watercraft, Fishing, Diving, and Camping. Our brands include Old Town, Ocean Kayak, Minn Kota, Humminbird, SCUBAPRO, Jetboil, and more. Founded in 1970, we are a global enterprise with around 1,300 employees worldwide.