Mid-Level Marketing & Customer Performance Analyst

Braintrust; Alberta; On-site; CAD 60,000 - 80,000; Full time

Job summary

A rapidly growing healthcare services provider is seeking a Mid-Level Marketing & Customer Performance Analyst. This role involves collaborating with marketing and sales teams to optimize campaigns, analyze customer behavior, and develop data-driven strategies. The ideal candidate will have strong analytical skills and experience in marketing analytics within high-growth environments.

Benefits

Impact in a high-growth company

Collaborative and innovative culture

Competitive salary and benefits

Qualifications

• 3-5 years in marketing analytics or customer insights.
• Experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.

Responsibilities

• Manage paid media campaigns on Google, Meta, and LinkedIn.
• Analyze customer data for patterns and segmentation opportunities.
• Present insights and recommendations clearly to stakeholders.

Skills

Analytical Skills

Communication Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Analytics

Tools

Tableau

GA4

Salesforce Marketing Cloud

SQL

Excel

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Job description

Mid-Level Marketing & Customer Performance Analyst

Join to apply for the Mid-Level Marketing & Customer Performance Analyst role at Braintrust .

About Us : We are a rapidly growing healthcare services provider seeking a talented Marketing & Customer Performance Analyst to drive data-informed marketing decisions and develop customer insights for our growth strategy.

Role Overview : Collaborate with marketing and sales teams to optimize campaigns, analyze customer behavior, and identify growth opportunities using advertising platforms, analytics tools, and customer segmentation. Autonomy and curiosity are essential.

Key Responsibilities :

• Manage paid media campaigns on Google, Meta, and LinkedIn
• Configure and analyze GA4 implementations
• Support A / B testing for campaign improvements
• Create dashboards in Tableau and Salesforce Marketing Cloud
• Analyze customer data for patterns and segmentation opportunities
• Develop data-driven marketing strategies with cross-functional teams
• Monitor and optimize campaign budgets
• Present insights and recommendations clearly to stakeholders

Required Qualifications :

• 3-5 years in marketing analytics or customer insights, preferably in high-growth environments
• Experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
• Proficiency in Tableau, GA4, Salesforce Marketing Cloud, SQL, Excel
• Strong analytical and communication skills
• Bachelor’s degree in Marketing, Business, Analytics, or related field

Preferred Qualifications :

• Experience with ID resolution, customer segmentation, healthcare industry regulations
• Start-up or fast-paced environment experience
• Knowledge of Python or R, certifications in Google Analytics, Google Ads, Salesforce Marketing Cloud

What We Offer :

• Impact in a high-growth company
• Collaborative and innovative culture
• Competitive salary and benefits

We value diversity and are committed to an inclusive environment.