Senior Paid Media Manager, Google

Launch Potato; Mississauga; Remote; CAD 70,000 - 100,000; Full time

Job summary

Launch Potato, a leading digital media company, seeks a Google Ads Manager to drive the growth of their paid media portfolio. The ideal candidate will have over 4 years of experience managing diverse Google Ads campaigns, with a strong focus on analytics and performance optimization. This role offers the opportunity to work in a dynamic environment and make a significant impact on the company's success.

Qualifications

• 4+ years of experience managing Google Ads campaigns.
• Proven ability to manage large-scale budgets.
• Strong analytical skills with experience in Looker, Tableau, or Excel.

Responsibilities

• Lead strategy, execution, and optimization of Google Ads campaigns.
• Monitor campaign health and perform routine optimizations.
• Collaborate with business leads and account managers.

Skills

Analytical skills

Communication

Collaboration

Tools

Google Ads

Looker

Tableau

Excel

Job description

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered invibrant downtown Delray Beach, Florida , with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

MUST HAVE:

• 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube)
• Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
• Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
• Ability to write compelling ad copy and partner on creative asset development
• Exceptional collaboration and communication skills across cross-functional teams

EXPERIENCE: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently

YOUR ROLE

Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals

Outcomes (Performance Expectations):

• Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns across channels (Search, Display, Demand Gen, Performance Max), ensuring campaigns meet daily, weekly, monthly, and quarterly goals
• Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
• Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
• Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
• Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
• Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
• Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
• Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
• Technical Mastery: Deep knowledge of Google Ads ecosystem; ability to optimize complex campaign structures independently
• Analytical Problem-Solving: Leverage data to drive decisions, spot trends, and provide recommendations without requiring manager oversight
• Organizational Skills: Manage multiple campaigns and shifting priorities within fast-paced deadlines
• Collaboration & Influence: Work cross-functionally with internal stakeholders (yield, business leads, creative teams) to maximize campaign outcomes
• Growth Mindset: Proactively pursue performance improvements and stay ahead of platform and industry trends
• Communication: Clear, concise updates and recommendations to peers and leadership; comfort operating in highly visible performance-driven environment
• Adaptability: Thrive in a dynamic, test-and-learn environment with ever-evolving business priorities

Want to make your impact in a profitable, high-growth company? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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