Program Manager, Direct Marketing

Fairstone; London; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Program Manager in Direct Marketing! This role focuses on managing a top-notch marketing program, utilizing your expertise in multi-channel marketing, including print and email. You will lead strategies for customer acquisition and retention, ensuring quality and timely offer distribution. With a strong emphasis on project management and analytics, this position offers a unique opportunity to make a measurable impact in a supportive and inclusive environment. If you're passionate about driving results and fostering innovation, this role is perfect for you!

Benefits

Work-Life Balance

Wellness Solutions

Paid Volunteer Day

Employee Discounts

Retirement Planning

Comprehensive Training

Qualifications

• 5-8 years of experience in lead management and print marketing.
• Bachelor’s degree in marketing or related field is required.

Responsibilities

• Manage lead processing for mail, email, and outbound calling marketing.
• Drive strategies for new customer acquisition and retention.
• Collaborate with teams to enhance customer experience.

Skills

Lead Management

Multi-channel Marketing

Project Management

Analytical Skills

Communication Skills

Problem Solving

Education

Bachelor’s Degree in Marketing

College Degree in Print Production

Job description

At Fairstone, our culture isbuilton strong values and leadership principles that definethe expectations we have for working together and with our customers. We help Canadians find the right solution to meet their needs with a variety of products and services. Our values and principles guide the actions we take to ensure our customers get the best experience possible.

Be part of our talented and growing team!

We are currently looking for a Program Manager, Direct Marketing, to join our team report to the Director, Marketing.

As the Program Manager, Direct Marketing, you will be responsible for managing our best-in-class direct marketing program. You bring proven experience in multi-channel marketing, including print (direct mail), email, and outbound calling. The Program Manage must be experienced in print planning and production, quality assurance, and analytics related to marketing offer distribution and results. This role requires strong project management, leadership, and organizational skills, as well as a self-driven mindset and a demonstrated track record of delivering measurable marketing results.

"Be a part of our inclusive workplace where diverse perspectives drive innovation and excellence."

WHY JOIN US?

BECAUSE WE ARE PROUD TO BE One ofMontreal's Top Employers for 2025 for the fifth consecutive yearby the editors ofCanada's Top 100 Employers.

WE OFFER:

• Work-Life Balance: Our 37.5-hour workweek and hybrid model (3 days in-office) promote a healthy balance.
• Wellness: Tailored well-being solutions available 24/7.
• Time Off: Minimum 15 paid vacations, 6 wellness days, with federal holidays.
• Community Support: Paid Volunteer Day to give back to your community.
• Retirement Planning: Employee and employer contribution pension plan, plus the Fairstone Retirement Savings Plan
• Development: Access to Fairstone Academy for comprehensive training and skill development.
• Employee discounts: Exclusive access to discounted products and services, including car insurance, hotels, attractions, movies, gym memberships, and more.

WHAT WILL YOU WORK ON?

• Manage lead processing for mail, email, and outbound calling marketing programs
• Drive direct marketing program strategies and develop plans focused on new customer acquisition and current customer retention
• Manage lead quality, scoring, and offer distribution, working with cross-functional teams to ensure offers are accurate and timely
• Conduct execution of cross-sell strategies via direct marketing channels
• Collaborate with multiple teams to enhance the customer experience
• Direct team in implementing direct marketing programs and projects that support marketing objectives for volume/production, revenue, profit, and customer experience and satisfaction
• Collaborate with Product, Analytics, Technology, and other cross-functional teams to size, prioritize, and develop projects and initiatives
• Own channel reporting and interpretation of program metrics to assess and improve channel performance against goals (ROI and KPIs)
• Manage vendor onboarding, invoicing, payments, compliance, and annual reviews

**This role is vacant**

WHO ARE WE LOOKING FOR

• 5-8 years of experience in lead management, print marketing, print production, or a related field
• Bachelor’s degree, college degree or equivalent experience in marketing, print production, or a related field
• Previous project management and budget management experience
• Excellent interpersonal, communication, organizational, analytical, problem solving, and issue resolution skills
• Proven ability to effectively work with team members, cross-functional teams and vendors
• Experience in developing and executing plans, meeting deadlines and operating under tight time constraints
• Financial services industry background an asset
• French language skills an asset

WE ARE PROUD TO BE: Montreal's Top Employers 2025 by Canada’s Top 100 Employers!

Learn more: https://www.fairstone.ca/en/about/canadian-lender

Follow us on LinkedIn: https://www.linkedin.com/company/fairstone/mycompany/

If you have a preferred language for communication, please kindly inform us whether you prefer French or English on your application.

Fairstone is an equal opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities. Individuals who view themselves as Aboriginals, members of visible minorities, and disabled are encouraged to apply in confidence.

Time Type:

Full time Job Type:Permanent