Director, Co-Brand and Loyalty Partnerships

Air Transat; Montreal; On-site; CAD 90,000 - 130,000; Full time

Job summary

Join a leading airline as the Director of Co-Brand and Loyalty Partnerships, where you'll develop strategies to enhance customer loyalty through innovative partnerships. This role involves negotiating agreements, managing partnerships, and leading a team to achieve financial objectives while promoting inclusivity and respect within the workplace.

Benefits

Travel Privileges

Modern Work Environment

Qualifications

• Minimum of seven years' experience in partnership management or relationship marketing.
• Minimum of five years as a personnel manager.
• Fluency in French and English is essential.

Responsibilities

• Develop and implement partnership strategy for loyalty program.
• Negotiate and manage financial partnerships.
• Monitor trends and identify strategic partnership opportunities.

Skills

Analytical Skills

Organizational Skills

Team Spirit

Bilingualism

Job description

Director, Co-Brand and Loyalty Partnerships

• Full-time
• Contract Type : Permanent - Full Time
• Job Category : Non-Unionized

Be part of the journey!

Our mission is to be the preferred airline of our customers and our team. Open-mindedness, care for others, intelligence at work, and, above all, a healthy dose of fun enable us to achieve great things every day, such as becoming the first international tour operator to obtain Travelife certification for our commitment to sustainable tourism. We have also won the title of world's best leisure airline several times over. And that's just the beginning.

Want to join us? As soon as you're hired, you'll enjoy travel privileges to discover the world. You'll also have the opportunity to work in a modern, inspiring environment.

Reporting to the Senior Director, Loyalty Program, the incumbent is responsible for developing and implementing the partnership strategy for the loyalty program currently under construction. This includes setting up the financial partnership, as well as prospecting, negotiating, integrating, and managing partnerships to achieve engagement and financial objectives for both the company and the partners. The position is expected to grow to include supervision of 3 resources by the end of 2025.

Main Responsibilities

SETTING UP THE FINANCIAL PARTNERSHIP

• Participate in negotiations with the financial partner to draw up the commercial agreement;
• Manage the operationalization of the commercial agreement and partnership management practices;
• Manage the performance of the portfolio, including card acquisition, as well as the engagement and retention of the cardholder base;
• Ensure the evolution of the service offering to increase the attractiveness of the product portfolio.

PARTNERSHIP STRATEGY DEVELOPMENT

• In collaboration with the Alliances team and the loyalty program management committee, define value creation orientations for the program, partners, and consumers;
• Monitor trends, best practices, and existing partnership strategies in the airline industry, the travel world, and the loyalty universe;
• Identify strategic partnership opportunities by consumer sector and according to member and program needs;
• Influence the program's roadmap for new products and components to maximize value creation for future partners.

PROSPECTING AND NEGOTIATION

• Definition of prospecting path for potential targets;
• Identification and contact with prospective partners;
• Development of materials to present the program's value proposition and explore strategic synergies;
• Facilitation of co-creation meetings and governance of potential target pipeline;
• Lead negotiations, with support from relevant business units;
• With the support of the Finance Director, develop business cases and obtain program steering committee approval for implementation.

OTHER PARTNERSHIPS IMPLEMENTATION

• Work with the architecture, eCom, and marketing teams to share internal integration requirements with the partner;
• Co-lead integration milestones and approvals with partner team;
• Initiate launch communication plans with dedicated teams.

PARTNERSHIPS MANAGEMENT

• Work jointly with analytical teams to map partner data and reporting needs and partnership performance management;
• Establish joint governance committees with key partners to identify and prioritize program needs and investments;
• Act as an advisory service to partners to meet their communication and promotional needs as part of achieving their business objectives through the program and its levers;
• Manage performance indicators associated with each partner.
• Minimum of seven (7) years' experience in partnership management or relationship marketing;
• Minimum of five (5) years as a personnel manager;
• Oral and written fluency in French and English;
• Bilingualism in French and English essential;
• Knowledge and experience of the airline industry;
• Outstanding analytical skills, recognized organizational skills and excellent team spirit.
• A good knowledge of French is required for positions in Quebec. The incumbent will be required to communicate and collaborate frequently in English, both orally and in writing, with colleagues, customers, and other stakeholders in Quebec, the rest of Canada, and internationally.

Employment Equity

At Transat, we foster an environment where inclusiveness, respect, and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women, members of visible minorities, ethnic minorities, aboriginal peoples, as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation, please contact us in order to work together in meeting adequately your needs.

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