Product Marketing Lead

Tbwa Chiat/Day Inc; Alberta; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

Join an innovative scale-up that specializes in cybersecurity and operational technology. As a Technical Product Marketing Lead, you will play a pivotal role in shaping product messaging and driving engagement with key audiences. This role blends strategic thinking with hands-on execution, requiring excellent communication skills and a deep understanding of complex technologies. Collaborate with diverse teams to create impactful marketing materials and launch strategies that resonate within the defense and aerospace sectors. If you are passionate about technology and eager to make a difference, this is the perfect opportunity for you.

Qualifications

• 3+ years in technical product marketing or related fields.
• Proven success in product marketing and sales enablement.

Responsibilities

• Develop compelling product messaging and marketing materials.
• Drive go-to-market strategies and product launches.
• Conduct market research and analysis.

Skills

Technical Product Marketing

Communication Skills

Market Research

Sales Enablement

Understanding of Cybersecurity

Creative Thinking

Job description

Shift5 is the observability platform for onboard operational technology (OT). We’re a rapidly growing scale-up that specializes in cybersecurity, predictive maintenance, and compliance for operational technology (OT) systems across defense, aerospace, and rail. We are a collaborative, passionate, and driven cadre of dynamic, multidisciplinary experts and we’re focused on helping our customer’s fleets run smarter and safer by accessing and democratizing the volumes of onboard OT data generated by transportation and freight fleets, and defense fleets and weapon systems. Come join us.

Our Values:

• Embrace Truth and Integrity: Base decisions on data, foster open dialogue, and uphold unwavering integrity.
• User-Centric Focus: Prioritize user needs to guide our actions and resource allocation.
• Collaborative & Adaptable: Collaborate for excellence, learning from failures and driving iterative improvements, recognizing every decision's significance.

Shift5 is seeking a Technical Product Marketing Lead to join our growing team. In this role, you'll be the expert on our products and our customers. You'll develop compelling messaging and positioning that resonates with our target audiences within the Department of Defense, Intelligence Community, Federal Civilian Agencies, Federal System Integrators, and commercial rail, maritime, and aviation manufacturers and operators. You'll create high-impact sales and marketing materials that drive engagement and conversion. And you'll work closely with our sales, engineering, and product teams to ensure we're delivering the right message to the right people at the right time.

This is a critical role that requires both strategic thinking and a hands-on approach. You'll need to be a strong communicator, a creative thinker, and a results-oriented individual.

Responsibilities:

• Develop and deliver compelling product messaging and positioning
• Create high-impact sales and marketing materials (e.g., pitch decks, solution briefs, white papers, webinars)
• Partner with sales to enable them to effectively sell our products
• Drive go-to-market strategies and product launches
• Conduct market research and analysis
• Be a subject matter expert on our products and our customers

Requirements:

• 3+ years of experience in technical product marketing, product management, or sales enablement in the cybersecurity or enterprise SaaS space.
• Excellent written and verbal communication skills
• Strong understanding of complex technologies
• Proven track record of success in product marketing
• Ability to work independently and as part of a team

We are committed to building an inclusive culture of belonging that embraces the diversity of our people and represents the communities in which we work and the customers we serve. We know the happiest and highest performing teams include people with diverse perspectives and ways of solving problems. We strive to attract and retain talent from all backgrounds and create workplaces where everyone feels empowered to bring their full, authentic selves to work.

Shift5 is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, disability, age, marital status, ancestry, projected veteran status, or any other protected group or class.