Public Relations Influencer Specialist

Groupe Dynamite Inc.; Montreal; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading fashion retailer in Montreal is seeking a Public Relations Influencer Specialist to enhance their digital presence. The role involves developing influencer strategies, managing partnerships, and creating engaging content across channels. Ideal candidates will have a background in PR, strong analytical skills, and be bilingual in French and English. Join a dynamic team committed to innovation and growth.

Benefits

Performance-driven bonuses

Group retirement savings program with employer matching

Flexible group insurance

Employee discount at Garage and Dynamite

Flexible vacation policy

Qualifications

• 3+ years of experience in Public Relations related to digital media.
• Experience with social media analytics and reporting.

Responsibilities

• Collaborate with teams to develop campaign strategies.
• Build and execute influencer strategies.
• Track and monitor results to improve key metrics.

Skills

Budget Management

Social Media Analytics

Contract Management

Bilingual (French and English)

Education

Bachelor's degree in Communications

Bachelor's degree in Marketing

Job description

Join to apply for the Public Relations Influencer Specialist role at Groupe Dynamite

Overview

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary

The Marketing team is looking for a driven, positive, and creative PR & Influencer Specialist to play a key role in expanding Dynamite's presence in the influencer and digital media realm for its Canadian and American operations, from generating content and overseeing influencer-led ambassador and affiliate programs to creating engaging content for our digital channels.

You must have an understanding of brand requirements and be able to work effectively in a fast-paced and collaborative environment. You must also be a proactive, highly motivated, and inspired self-starter as you will have a unique opportunity to work directly with individuals in all areas of the business.

You will be involved in our ongoing transformation from a traditional brick & mortar retailer to an omni-channel leader and tech-first fashion disruptor.

Main Responsibilities

• Collaborate with cross-functional teams to develop a campaign strategy and implement omni-channel supporting tactics;
• Build and execute influencer strategies to support campaigns and company objectives;
• Develop creative and innovative activations to scale and maximize ROI and other KPIs related to influencer partnerships in a brand-aligned manner;
• Oversee influencer activities related to seasonal and monthly campaigns, including photoshoots, video production, online content creation, and events;
• Research, secure, and optimize influencer partnerships for various types of initiatives;
• Track and monitor results to effectively adapt strategies by continuously improving key metrics;
• Conduct the weekly coordination of influencer packages and reporting;
• Maintain existing and foster new media, supplier, and influencer relationships;
• Manage all publication and media requests in a timely and professional manner, including being the liaison between our team and our external PR agency;
• Keep up-to-date on industry and marketing trends and assess key learnings;
• Develop and implement outreach strategies and consistently identify press and event opportunities in our markets;
• Take ownership and accountability in all areas of influencer-related activities.

Qualifications

• 3+ years (ideally 5) of experience working in a Public Relations role related to digital media and influencers;
• Bachelor's degree in Communications or Marketing;
• Budget and time management skills;
• Experience with social media analytics and reporting;
• Experience with contract management and negotiations;
• Ability to travel;
• Fully bilingual (French and English), oral and written.

At GDI, You Will Be Part Of a Growing Organization That Understands The Importance Of Investing In People And Offers You :

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Other

Retail

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