Vice President, Sales

Viral Nation; Canada; On-site; CAD 100,000 - 125,000; Full time

Job summary

An established industry player is seeking a dynamic Vice President of Sales to drive new business opportunities and expand client relationships. This role involves developing innovative sales strategies across marketing, talent, and technology solutions. You will lead a high-performing sales team, manage the sales pipeline, and collaborate with internal teams to ensure client satisfaction. If you have a strong background in sales leadership, particularly within influencer marketing or digital media, and are passionate about driving growth in a collaborative environment, this exciting opportunity awaits you.

Qualifications

• 10+ years of sales leadership experience in digital media or SaaS.
• Proven track record of exceeding revenue targets and driving growth.

Responsibilities

• Develop and execute a strategic sales plan to achieve revenue targets.
• Cultivate senior client relationships and drive revenue growth.
• Lead and mentor a high-performing sales team.

Skills

Sales Leadership

Influencer Marketing

Negotiation Skills

Communication Skills

Relationship Building

Data-Driven Mindset

Tools

HubSpot

Job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

As the Vice President of Sales, you will be responsible for driving new business opportunities, expanding our client base, and developing innovative sales strategies across our marketing, talent, and technology solutions. You will cultivate senior client relationships, drive revenue growth, and work with a high-performing sales team to achieve success.

Responsibilities:

• Develop and execute a strategic sales plan to achieve or exceed revenue targets across all business units (marketing, talent and tech);
• Identify, prospect, and secure new brand partnerships, and enterprise clients;
• Cultivate and nurture senior client relationships, steering them towards marketing success using the Viral Nation flywheel of solutions;
• Conceptualize and pitch transformative marketing strategies that translate Viral Nation’s capabilities into actionable client solutions;
• Strategize and execute annual account acquisition and year-over-year growth plans;
• Partner closely with Go-To-Market and the Chief Commercial Officer to conduct in-depth market analyses to seize business opportunities and adapt sales strategies accordingly;
• Manage the entire sales pipeline, from lead generation to contract negotiation and deal closure;
• Lead and mentor a high-performing sales team, setting clear KPIs and fostering a results-driven culture;
• Collaborate with internal teams (marketing, product, talent, tech etc.) to ensure seamless deal execution and client satisfaction;
• Develop and nurture C-level relationships with key stakeholders across ICP companies;
• Represent Viral Nation at flagship industry events, conferences, speaking engagements and networking opportunities to enhance visibility and thought leadership leading to sales opportunities;
• Spearhead growth initiatives, collaborating with cross-functional teams to curate tailor-made solutions to meet or exceed client expectations;
• Foster a culture of continuous improvement and efficiency by innovating and redefining sales approaches on an ongoing basis;
• Track sales performance through HubSpot and partner with revenue operations to report key metrics to executive leadership;
• Other duties as assigned.

Qualifications and Skills:

• 10+ years of sales leadership experience preferably within an influencer marketing agency, or across digital media, advertising, or SaaS industries;
• Proven track record of exceeding revenue targets and driving business growth;
• Strong understanding of influencer marketing, brand partnerships, and talent management;
• Experience in selling SaaS or tech-driven marketing solutions is a plus;
• Exceptional negotiation, communication, and relationship-building skills;
• Ability to lead, inspire, and develop a high-performance sales team;
• Data-driven mindset with experience in sales forecasting, CRM tools, and pipeline management;
• Possessing an established network of brand and agency contacts is highly desirable.

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.