Manager, Shopper Marketing

Coca-Cola Beverages Northeast; Montreal; On-site; CAD 70,000 - 100,000; Full time

Job summary

Coca-Cola Beverages Northeast is seeking a Shopper Marketing Manager to drive growth strategies and beverage solutions across Canadian retail partners. This role involves collaboration with internal and external stakeholders to develop marketing programs that align with customer strategies and enhance brand presence in the market.

Qualifications

• At least 3 years of experience in shopper marketing, preferably in FMCG or agency.
• Strong ability to manage priorities and deliver results.

Responsibilities

• Manage relationships with brand team and partners to support customer programming.
• Develop and implement marketing programs targeting consumers.

Skills

Bilingual in English and French

Interpret shopper behavior

Creative problem-solving

Strategic thinking

Collaborative mindset

Excellent communication skills

Leadership qualities

Digital marketing experience

Education

Bachelor's degree or equivalent

Tools

MS PowerPoint

MS Word

MS Excel

Job description

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• Facility and Work Location - L'Assomption
• Employee Type - Regular Employee FT Salaried

About This Opportunity

The Shopper Marketing Manager will manage, customize, and execute growth strategies as well as beverage solutions in partnership with a retail portfolio of customers (e.g., Metro, Sobeys / IGA), based in Canada. The goal is to drive volume, share growth, value, beverage incidence, and profitability across Canadian outlets.

This role involves managing relationships with the brand team, partners, sales, customer contacts, regional and local assets, and other internal and external stakeholders to support customer programming throughout the year, as well as retail channel and digital execution.

Responsibilities

1. Participate in the planning and development of retail strategy, consumer missions, and marketing plans based on consumer insights.
2. Develop and implement insight-driven, occasion-based strategies and partnership marketing programs tailored to meet the needs of Coca-Cola and trade partners.
3. Collaborate with internal and external stakeholders, including Brand & Category Commercialization teams, to develop marketing programs targeting consumers and aligning with customer strategies.
4. Manage marketing budgets to ensure productivity and a strong return on investment; prioritize and execute marketing activities.
5. Plan and execute channel and customer promotions leveraging brand and consumer insights to increase preference and activity.
6. Provide customer business and opportunity assessments.
7. Serve as a marketing generalist, stewarding consumer insights, industry trends, innovation, and media leadership within the customer portfolio.
8. Execute consumer and customer programs tied to Coca-Cola properties (e.g., Olympics, World Cup) to meet brand and business objectives.
9. Prepare reports and presentations communicating research findings, insights, and actionable recommendations.
10. Develop marketing materials such as POS, sell-in materials, digital content, and social media assets.
11. Write creative briefs to articulate communication objectives and success criteria for agency work and creative development.

Qualifications

Education / Experience

• Bachelor's degree or equivalent education and experience.
• At least 3 years of experience in shopper marketing, preferably in FMCG industry or agency.

Skills

• Bilingual in English and French, both written and verbal.
• Strong ability to interpret shopper behavior, brand strategies, and channel needs, translating insights into actions.
• Proven ability to manage priorities and deliver results, leveraging insights effectively.
• Creative problem-solving and decision-making skills.
• Strategic thinking with the ability to integrate brand and shopper strategies into retail programs.
• Collaborative mindset with effective influencing skills across stakeholders.
• Excellent communication skills at all organizational levels.
• Leadership qualities and influencing ability.
• Experience in digital marketing, including POS development and digital ecosystem integration.
• Proficiency in MS PowerPoint, Word, and Excel.
• Assist with French translation of materials as needed.

About Us

We are Coke Canada, proudly Canadian and independently owned. We employ over 5,800 associates across multiple centers and facilities nationwide. Visit cokecanada.com for more information.

Important

Employment offers are conditional upon successful background checks, including criminal, employment, education, and driving record verifications. For questions about accommodations or support during recruitment, contact Talent Acquisition at 1-844-383-2653 or [e-mail].

We are committed to diversity and inclusion, supporting our people through various programs and policies.

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