Director, Marketing

Toptable Group; Vancouver; On-site; CAD 80,000 - 120,000; Full time

Job summary

A leading hospitality company in Vancouver is seeking a Director of Marketing to lead marketing initiatives across its portfolio of restaurants. The role involves managing a team, executing marketing plans, and enhancing brand presence through innovative strategies. Ideal candidates will have a Bachelor's degree in a related field and extensive experience in marketing, particularly within the hospitality sector.

Qualifications

• 8-10 years related experience in marketing.
• Experience in hospitality, food and beverage preferred.
• Excellent written, verbal, and interpersonal communication skills.

Responsibilities

• Lead the Marketing department and oversee team development.
• Plan and execute annual marketing campaigns.
• Develop and manage social media campaigns.

Skills

Communication

Problem Solving

Project Management

Creativity

Adaptability

Education

Bachelor’s Degree in Marketing, Advertising, Public Relations or related field

Job description

Reports to : Vice President, Communications

WHO WE ARE :

For over four decades, Toptable Group has defined elegant yet approachable dining through the passion and commitment of its award-winning chefs, renowned restaurant and wine directors, and dedicated staff members. Toptable is a rapidly growing hospitality company with a current portfolio of 12 restaurants operating both locally and in the US.

POSITION SUMMARY :

We are currently seeking an experienced Director of Marketing to project and manage all interactive and field marketing initiatives. The key focus will be to create, execute and report on the marketing plan, help build and maintain brandpresence, project management, & content management of all marketing touch points.

ESSENTIAL DUTIES & RESPONSIBILITIES :

Other duties may be assigned as required)

• Lead the Marketing department comprised of a marketing manager, social media coordinator and graphic design team.
• Oversee the day-to-day supervision, growth, and development of team members
• Plan and execute the annual marketing plan and campaigns at both the restaurant and group level
• Work closely with our chefs and restaurant directors to plan marketing initiatives and create synergies across brands
• Translating high-level brand strategies into concrete, actionable brand plans, brand positioning, and go-to-market strategies
• Assist in planning and executing on-and off-premise promotional events
• Taking successful local marketing initiatives and applying them to brand-level and brand-wide initiatives
• Develop and assist with executing social media campaigns
• Develop and test partnerships to open new streams of revenues
• Stay current on emerging technology, providers, and trends that could have a positive impact on brand online / mobile / interactive presence and incremental revenue potential
• Proactively make recommendations and follow established brand strategies to improve visual and copy development, meet performance objectives, and drive operational efficiencies
• Oversee social, websites, apps, e-blasts / newsletters and search campaigns for the restaurants
• Oversee online reputation & social media reports

REQUIRED EXPERIENCE & QUALIFICATIONS :

• Bachelor’s Degree in Marketing, Advertising, Public Relations or related field
• 8-10 years related experience
• An innovative spirit with the flexibility to work outside the confines of a typical 9-5 job
• Experience in hospitality, food and beverage / restaurants preferred
• Excellent written, verbal, and interpersonal communication skills
• Resourceful, possessing a proactive approach to problem solving and ability to work and think independently
• Ability to drive results, be agile and thrive within a fast-paced environment

This position will remain open until filled.