Director Of Business Development- Senior Living (Food Service Management) (3543)

Genuine Foods; Boston (MA); Remote; USD 90,000 - 130,000; Full time

Job summary

Genuine Foods is seeking a strategic Director of Business Development for Senior Living to lead sales expansion across senior living communities. This remote position requires significant travel and aims to develop partnerships with senior care providers. Ideal candidates will have extensive experience in consultative sales and a deep understanding of the senior living market.

Benefits

Competitive compensation and performance bonuses

Medical, dental, and vision insurance

401(k) with company match

Paid time off and wellness support

Mentorship and growth alongside experienced operators

Qualifications

• At least 5 years of consultative sales experience.
• At least 3 years selling contract foodservice solutions to senior living or healthcare institutions.
• Proven success closing multimillion-dollar contracts.

Responsibilities

• Design and implement territory-level business plans.
• Build and maintain a pipeline of high-value prospects.
• Lead client discovery meetings and tastings.

Skills

Sales Strategy

Relationship Building

Negotiation

Market Research

Communication

Job description

About Genuine Foods

At Genuine Foods, we’re building the future of food service—one partnership, one meal, one community at a time. We create exceptional dining experiences focused on culinary excellence, hospitality, and wellness—unlocking potential and fueling connection in every community we serve. As a fast-growing, purpose-driven company operating nationwide, we’re looking for bold, passionate leaders to help us expand our impact across schools, campuses, healthcare facilities, and beyond.

Position: Director of Business Development – Senior Living

Location: Remote (with travel)

Genuine Foods is seeking a strategic and experienced Director of Business Development – Senior Living to lead sales expansion across senior living communities nationwide. This role is key to developing meaningful partnerships with senior care providers, including independent living, assisted living, and skilled nursing facilities.

The Director will develop and implement sales strategies to drive growth in this emerging vertical, targeting both public and private institutional clients. Applicants must have prior experience selling contract foodservice management to senior living or healthcare institutions.

This is a remote position with significant travel.

Key Responsibilities

1. Sales Strategy & Execution: Design and implement territory-level business plans that achieve sales, market share, and revenue goals.
2. Pipeline Development: Build and maintain a pipeline of high-value prospects through proactive outreach, relationship-building, and market research.
3. Client Engagement: Lead client discovery meetings, tastings, and site visits to demonstrate Genuine Foods’ capabilities and build trust with stakeholders.
4. Proposal Development: Analyze RFPs/RFIs and develop tailored proposals and pricing strategies in collaboration with internal teams.
5. Cross-functional Collaboration: Coordinate with Finance, Operations, Culinary, and Marketing to ensure proposals and contract terms align with client expectations and organizational goals.
6. Sales Enablement & Reporting: Maintain accurate sales forecasts and pipeline data in the CRM; share insights and updates with leadership.
7. Market Intelligence: Track industry trends, regulatory updates, and competitor activity to refine approach and offerings.
8. Leadership Engagement: Collaborate with senior leadership to shape strategy, identify market opportunities, and support cross-functional initiatives.
9. Sales Process Optimization: Contribute to ongoing improvements in sales methodology, tools, training, and reporting processes.

Minimum Qualifications:

• At least 5 years of consultative sales experience.
• At least 3 years of experience selling contract foodservice solutions to senior living or healthcare institutions.
• Proven success closing multimillion-dollar contracts with complex stakeholder involvement.
• Deep understanding of the senior living market, resident experience expectations, and operational constraints.
• Experience navigating public and private sector procurement processes.
• Strong ability to present, negotiate, and close with executive decision-makers.
• Entrepreneurial and self-directed, with excellent communication and relationship-building skills.

Benefits

• Competitive compensation and performance bonuses
• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off and wellness support
• Opportunity to join a mission-driven, high-growth company on the rise
• Mentorship and growth alongside experienced operators

Genuine Values

Our core values include:

• Trustworthiness: Integrity, transparency, reliability, consistency, delivery excellence.
• Personal accountability: Ownership, problem-solving, learning from mistakes, financial stewardship.
• People first: Human-centered solutions, teamwork, hospitality, empathy, cultural responsiveness.
• Entrepreneurial spirit: Adaptability, nimbleness, going the extra mile, responsiveness, innovation.
• Genuine: Real, tasty, scratch-cooked healthy food, authenticity, honesty, professionalism.

Genuine Foods is an equal opportunity employer. We prohibit discrimination and harassment of any kind and are committed to creating an inclusive environment for all employees and applicants.