Brand Activator - Alberta

CCM; Alberta; On-site; CAD 50,000 - 70,000; Full time

Job summary

CCM Hockey is seeking a Brand Activator in Alberta to implement marketing events and build brand awareness. The role involves engaging with customers, managing social media, and supporting local PR initiatives. Ideal candidates will have a degree in Marketing or Business and experience in a sports retail environment.

Benefits

Competitive salaries

Performance-based bonuses

Full range of group insurance benefits

Group retirement pension plan with employer matching

3 weeks of prorated vacation

Discounted CCM products

Free gym membership

Fun social events

Qualifications

• 1-2 years of experience in a sport store environment.
• Deep understanding of Alberta's hockey industry and consumer trends.

Responsibilities

• Implement and execute CCM consumer and customer events.
• Build relationships with key partners and retail staff.
• Manage social media content for CCM.

Skills

Customer-focused

Problem-solving

Communication

Interpersonal

Organizational

Adaptability

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

Microsoft Office Suite

Job description

Alberta, Canada Req #508 Wednesday, June 12, 2024

CCM Hockey is present worldwide, with offices in Canada, the United States, Sweden, Finland, Germany, and Taiwan. Our headquarters are located in Montreal, where we create and develop our equipment. Our mission is to inspire dreams and empower every player to fulfill their passion while enjoying their game. Our team's vision is to be the leading brand on and off the ice by delivering innovative products and outstanding experiences to our athletes and partners everywhere, while prioritizing our employees and communities. We aim to unlock the full potential of every CCM athlete, from pond to forum, by delivering innovation to maximize performance and ignite self-confidence to chase their dreams. We’re looking for passionate players who share our core values and will help us become the industry leader!

At CCM Hockey, we live our values every day:

• Authenticity: Standing up for who you are, doing what you mean and what you believe in.
• Empowerment: Recognizing that each person is different, important, and has the opportunity to make a difference.
• Teamwork: A team that works together always beats a team of highly skilled individuals.
• Respect: Valuing differences and allowing others to express themselves to achieve common goals, grow, and succeed as a company.

PURPOSE

Reporting to the Event and Activation Manager, the Brand Activator (located in Alberta) will implement and execute CCM consumer and customer events following the Brand Marketing plan for the assigned region in accordance with global guidelines. They will ensure the execution and commercial impact of CCM marketing concepts in-store. Additionally, they will implement and grow The Game activities, build relationships with key partners and retail staff, educate staff, organize and coordinate in-store activations, consumer activations, and large-scale events, as well as build local brand awareness.

KEY ACCOUNTABILITIES

1. Build and maintain proper customer and partner relationship management.
2. Initiate and perform sell-through activities in stores.
3. Carry out Grow The Game activities.
4. Support local PR initiatives.
5. Contribute to the briefing process to Trade Marketing for in-store needs (communication, POP, staff tools, etc.).
6. Educate and inform in-store retail staff on technical product specifics and concepts during key product launches.
7. Organize and participate occasionally in team activities and events outside of regular working hours (weekends and evenings).
8. Manage social media content for CCM on platforms like Instagram, TikTok, Facebook, etc.

KNOWLEDGE, SKILLS, AND ABILITIES

• Bachelor’s degree in Marketing or Business, with 1-2 years of experience in a sport store environment.
• Ability to work within an established budget.
• Strong customer-focused and problem-solving skills.
• Excellent communication, interpersonal, and organizational skills.
• Autonomous, adaptable, and team-oriented.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Deep understanding of Alberta's hockey industry and consumer trends.
• Comfortable with various social media platforms and trends.
• Ability to travel up to 65%.
• Ability to lift up to 50 lbs.

WHY JOIN THE CCM TEAM?

• Competitive salaries, including performance-based bonuses.
• Full range of group insurance benefits (medical, dental, vision, life, etc.) from Day 1.
• Group retirement pension plan with employer matching (up to 5% of base salary).
• 3 weeks of prorated vacation per year from your start date.
• Discounted CCM products.
• Free gym membership.
• Fun social events throughout the year.

At CCM Hockey, we celebrate diversity and strive to create an inclusive environment where everyone, regardless of gender, ethnicity, religion, age, or other factors, can give their best.