Marketing Delivery Manager

Who we are

Join Scene+ and be part of Canada's most robust lifestyle loyalty program with over 15 million members and growing! We are a trusted brand, driven by the belief that there's always something to look forward to with rewards for every kind of life. Our goal is to become Canada's favourite loyalty program by nurturing our Members with rewards their way.

We're the exciting joint venture of Cineplex, Empire, and Scotiabank, blending the energy, optimism, and atmosphere of a startup with the support of three iconic Canadian companies. With over 100 team members and plans to grow more, we're an emerging, responsive company. We offer collaboration, accountability, challenges, and rewards to everyone who joins us.

Our motto is "Love what's next," and we believe it applies to your career too. Join us to help evolve the program, collaborate with amazing teams, and love what lies ahead.

Who we need

We are seeking a Marketing Delivery Manager to join our marketing team. This is a data-centric role that creates impactful customer experiences. You will design, implement, and optimize customer engagement strategies by creating channel journeys. You will play a key role in driving our marketing efforts to new heights, leveraging Data Cloud Platform (DC) and Salesforce Marketing Cloud to build personalized, multi-channel campaigns that deliver measurable results.

This is a hybrid role, working 5 days over 2 weeks in the office.

In this role, you will:

1. Design and develop channel journeys. You will create and implement end-to-end customer journey workflows in SFMC, incorporating multiple communication channels such as email, SMS, push notifications, social media, and more. You will use DCP or SFMC's segmentation capabilities to identify target audiences based on various criteria, such as demographics, behaviour, preferences, and engagement history. You will develop strategies for different customer segments and tailor journeys to meet specific marketing objectives, and personalize messaging to maximize engagement.
2. Plan and execute campaigns. You will collaborate with cross-functional teams, including marketing channel strategists, designers, and data analysts, to define campaign objectives, target audience, and messaging. You will translate campaign requirements into actionable plans within the DCP and SFMC platforms, ensuring seamless execution and timely delivery.
3. Implement automated and triggered campaigns. You will use SFMC automation tools, like Journey Builder and Automation Studio, to streamline campaign execution and enhance member experiences. You will set up delivery of timely and personalized communications based on customer actions, behaviours, or predefined triggers.
4. Optimize. You will monitor and analyze campaign performance metrics, such as open rates, click-through rates, conversions, and ROI. You will leverage data insights to identify areas for optimization and enhancement within channel journeys. You will conduct A/B testing and implement data-driven optimizations to improve campaign effectiveness.

You bring:

1. The expertise. You have proven experience using Salesforce Marketing Cloud Manager with a focus on building channel journeys. You have an in-depth understanding of marketing automation, customer journey mapping, multi-channel marketing strategies, and utilizing data-driven insights and segmentation to develop personalized marketing campaigns.
2. The technical skills. You are highly proficient with Data Cloud Platform and Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Audience Builder, and Contact Builder. You have experience with HTML, CSS, and AMPscript for email and landing page customization. You have worked with SQL Query coding and you may have experience developing APIs.
3. The project management skills. You can balance priorities, change direction based on shifting needs, and manage multiple projects simultaneously. You have expertise in creating plans from end-to-end, managing tasks, timelines, reporting and communications. You have a results-oriented mindset and can set performance goals and metrics to validate member engagement and marketing campaign effectiveness.
4. Relationship-building finesse. You are highly collaborative and have a deep appreciation for diverse ideas and approaches. You can build trust, influence decisions, and work closely across teams and with stakeholders.

Join us.

At Scene+, we cultivate an innovative and collaborative environment. Guided by our values, we aim to exceed the expectations of our partners and members.

What you can expect from our interview process:

1. A virtual interview with a Talent Advisor discussing your interest in the role and the company.
2. A technical interview with the Hiring Manager to understand how you would manipulate data to solve problems.
3. An interview with the Hiring Manager and the Director to discuss how your experience aligns with the needs of the team and the company.
4. A final interview with the Director and another member of the leadership team. This is your opportunity to ask any last questions about joining Scene+.