Analyst, Insights & Analytics

GroupM; Toronto; On-site; CAD 40,000 - 65,000; Full time

Job summary

An innovative firm is seeking a Junior Analyst to join its dynamic team. This entry-level role focuses on producing insights from marketing data and supporting media performance analysis. You will work with advanced tools like Adobe Analytics and Power BI to create impactful reports and contribute to optimizing marketing strategies. If you are eager to learn, collaborate, and make a real impact in a welcoming environment, this opportunity is perfect for you. Join a team that values curiosity and teamwork while helping to enhance customer experiences through data-driven insights.

Qualifications

• Entry-level role requiring strong analytical and problem-solving skills.
• Experience with digital media and analytics tools is preferred.

Responsibilities

• Analyze media performance data and optimize paid media campaigns.
• Clean and organize historical data for analysis.
• Build and maintain data visualization reports.

Skills

Analytical Skills

Problem-Solving

Attention to Detail

Data Cleaning

Customer Insights

Education

University degree in Information Systems

Statistics

Computer Science

Tools

Adobe Analytics

Google Marketing Platform

Power BI

Tableau

SQL

R

Python

Job description

Mindshare – Analyst, Insights & Analytics

About the job

The opportunity
This initiative combines Marketing Technology and Demand Generation to build tailored customer journeys using connected data, which improves brand awareness, traffic, leads, sales, and dedication. They are looking for an innovative Junior Analyst to join the team. This role involves producing insights from marketing data, leading quantitative and qualitative research on media performance, and providing actionable recommendations. You will work with tools like Adobe Analytics, Google Marketing Platform, and Power BI to deliver insights through reports and analysis.

Responsibilities

1. Assist in analyzing media performance data across various platforms and contribute insights to help optimize paid media campaigns in coordination with the media team.
2. Support in cleaning and organizing historical data to prepare it for analysis, ensuring data quality and accuracy.
3. Help build and maintain data visualization reports that highlight key trends and campaign performance metrics for team review.
4. Work closely with cross-functional teams to provide analytical support and contribute to the evaluation of marketing strategies.
5. Coordinate with the marketing and Martech teams to ensure paid media campaigns are properly tagged, following established taxonomy guidelines.

How will you create an impact?

This role acts as a bridge between marketing teams and data experts, helping everyone work together more effectively. It involves understanding customer interactions with marketing efforts, from first contact to long-term engagement, and using that information to improve the overall customer experience and marketing results.

What motivates you?

• You're eager to understand customer needs and contribute to meaningful solutions that make a real impact.
• You’re naturally curious and excited to learn, always seeking new ways to grow your skills and support business goals.
• You enjoy collaborating with others, believing that teamwork leads to better results.
• You take initiative, embrace challenges, and work with accountability and focus.
• You value integrity and honesty, and are not afraid to ask questions or speak up when something doesn't feel right.
• You believe in fostering a welcoming, inclusive environment where everyone can contribute and feel respected.

What We Are Looking For

• University degree in Information Systems, Statistics, Computer Science, or a related field.
• This is an entry-level role.
• Strong analytical and problem-solving skills, with keen attention to detail.
• Patience in working through a backlog of data and ensuring it is clean.
• Excellent problem-solving skills: ability to clean and analyze messy data to find insights.
• Some experience with digital media and analytics tools (Adobe Analytics, GA4, GMP, Meta, LinkedIn) and BI platforms (Power BI, Tableau, Datorama).
• Experience with open-source programming languages (R, Python) is a plus.
• Basic understanding of database management and SQL is preferred.
• Understanding of different channels and media platforms to ask the right questions.