Marketing Manager and Coffee Connoisseur

Coffee Addicts Inc; Calgary; On-site; CAD 60,000 - 80,000; Full time

Job summary

Join a vibrant coffee-loving team as a Marketing Manager at a leading local business. You will drive brand growth through innovative marketing strategies, manage digital campaigns, and engage with the community. Enjoy a collaborative work environment and perks like unlimited coffee access!

Benefits

Unlimited coffee access

Employee discounts

Professional growth opportunities

Collaborative work environment

Qualifications

• 3+ years in a marketing role with digital marketing expertise.
• Strong written and verbal communication skills.

Responsibilities

• Develop and implement marketing strategies aligned with business objectives.
• Oversee online presence and manage digital marketing campaigns.

Skills

Communication

Analytical Skills

Creativity

Project Management

Education

Bachelor's degree in Marketing

Tools

Shopify

Klaviyo

Job description

Are you fueled by passion (and caffeine) and driven by results? Do you dream in latte art and strategize over espresso shots? If so, Coffee Addicts Inc. wants you to lead our marketing efforts!

About Coffee Addicts Inc.:

At Coffee Addicts, we're all about the brew and you! With a gorgeous showroom that's basically a coffee lover's paradise, we offer top-notch espresso machines, accessories, and parts to caffeine enthusiasts far and wide. Plus, we pride ourselves on friendly, snob-free customer service! We're a community built on the love of exceptional coffee. We foster a vibrant and energetic work environment where creativity is encouraged and every day is infused with the rich aroma of possibility.

The Opportunity:

As our Marketing Manager, you'll be the driving force behind our brand's growth and engagement. You'll develop and execute innovative marketing strategies to expand our reach, strengthen customer loyalty, and elevate our brand presence in the coffee market and beyond. This is an exciting opportunity for a strategic and creative individual to make a significant impact on a thriving local business.

What You'll Be Doing:

• Developing and Implementing Marketing Strategies:Craft comprehensive annual and quarterly marketing plans aligned with our business objectives, encompassing digital marketing, social media, content creation, email marketing, local partnerships, and promotional campaigns.
• Brand Management:Ensure consistent brand messaging and visual identity across all marketing channels, upholding the unique personality and values of Coffee Addicts Inc.
• Digital Marketing Leadership:Oversee our online presence, including website management, SEO/SEM optimization, social media strategy, and online advertising campaigns.
• Content Creation & Management:Develop engaging and informative content (blog posts, social media updates, email newsletters, website copy, marketing materials) that resonates with our target audience.
• Social Media Analytics :While we have already cultivate a vibrant online community, and manage social media channels, we really need to deep dive into engagement through analyzing campaigns more thoroughly
• Email Marketing:Plan and execute targeted email marketing campaigns to nurture leads, promote offers, and build customer relationships.
• Performance Analysis & Reporting:Track, analyze, and report on the performance of marketing campaigns, providing insights andrecommendations for optimization.
• Budget Management:Manage the marketing budget effectively, ensuring optimal allocation ofresources and maximizing ROI.
• Staying Ahead of Trends:Continuously monitor industry trends, competitor activities, and emerging marketing technologies to identify new opportunities.

What You'll Bring:

• Proven experience (3+ years) in a marketing role, with a strong understanding of digital marketing principles and practices.
• A Bachelor's degree in Marketing, Business Administration, or a related field.
• Exceptional written and verbal communication skills, with a knack for crafting compelling and engaging content.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Creativity, strategic thinking, and a passion for developing innovative marketing campaigns.
• Excellent organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
• Familiarity with marketing automation tools, CRM systems, and social media management platforms.
• A genuine enthusiasm for coffee and the local community!
• Experience with Shopify and Klyvio is a bonus

Perks of Being a Coffee Addict (Employee Edition):

• Unlimited access to our delicious coffee and employee discounts on all our offerings.
• A fun, collaborative, and energetic work environment.
• Opportunities for professional growth and development.
• Being part of a passionate team that loves what they do.
• Contributing to the success of a beloved local business.

Ready to Fuel Our Growth?

If you're a passionate marketing professional with a love for coffee and a drive to make a real impact, we encourage youto apply! Please submit your resume and a compelling cover letter outlining your relevant experience and why you're the perfect fitfor Coffee Addicts Inc. [e-mail]

Coffee Addicts Inc. is an equal opportunity employer. We can't wait to meet you!