Coordinator, Digital Merchandising

Bombardier Recreational Products Inc.; Montreal; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading company in recreational vehicles is seeking a Digital Merchandising Coordinator to enhance their eCommerce channels. This role involves managing product catalogs, executing promotions, and analyzing category performance to drive online sales. Candidates should have a Bachelor's degree and experience in digital merchandising, with a strong focus on customer experience and analytics.

Benefits

Annual bonus based on company performance

Generous paid time off

Pension plan

Group savings programs

Comprehensive healthcare fully paid by BRP

Summer schedules varying by location

Holiday shutdowns

Educational resources

Discounts on BRP products

Qualifications

• 1 to 3 years of experience in E-Commerce or Digital Merchandising roles.
• Experience in merchandising apparel, automotive parts, and accessories is an asset.
• Strong understanding of Omni-Channel and Customer Experience.

Responsibilities

• Manage product catalog and create promotions to maximize online sales.
• Execute promotional and GTM activities for assigned brands and categories.
• Optimize merchandising content to enhance customer journey.

Skills

E-Commerce

Digital Merchandising

Web Analytics

Customer Experience

Leadership

Education

Bachelor’s degree in business or related field

Tools

Adobe Analytics

Google Analytics

Job description

As the Digital Merchandising Coordinator, you will be a key team member in the growth of BRP's emerging eCommerce and marketplace channels through effective merchandising of high-performing assortments.

As a vital part of the merchandising team, you will manage the product catalog, create promotions, and optimize product merchandising to maximize online sales. You will report to the Digital Merchandising Manager and collaborate with product managers (apparel, parts, accessories), analytics, marketing, and digital performance teams to launch memorable experiences and increase market share.

The Digital Merchandising Coordinator will execute day-to-day tactical plans to merchandise products and work with the ecommerce merchandising specialist and digital performance team to enhance the digital experience and customer journey using new tools and technologies.

YOU'LL HAVE THE OPPORTUNITY TO :

• Execute promotional and GTM activities, including content updates on PDPs for assigned brands, categories, or seasonal events.
• Measure ecommerce category performance to identify issues and opportunities, proposing solutions.
• Collaborate with performance, CRM, and marketing teams on content requirements and participate in product selection.
• Manage briefs for product campaigns and ecommerce emails in partnership with Doo Studio.
• Coordinate and allocate SKUs for distribution to our US DC, working with inventory and logistics teams.
• Optimize merchandising content on PDPs to maximize time on site, conversions, units per transaction, and transaction value.
• Manage content creation and organization of digital assets, focusing on customer needs and revenue targets, updating existing pages and creating new ones.
• Set up promotions, coupons, and manage search results.
• Assist Merchandising specialists with coordination of special projects.

YOU'LL HAVE THE OPPORTUNITY TO :

• Hold a Bachelor’s degree in business or related field.
• Have 1 to 3 years of experience in E-Commerce, Marketplace, or Digital Merchandising roles.
• Experience in merchandising apparel, automotive parts, and accessories is an asset.
• Have a strong understanding of Omni-Channel and Customer Experience, including B2B and B2C aspects.
• Proven track record of achieving or exceeding revenue, conversion, and retention targets.
• Proficiency in web analytics tools like Adobe Analytics and Google Analytics.
• Familiarity with digital platforms, recommendation engines, and content management systems.
• Demonstrate leadership, initiative, and the ability to influence in a multi-departmental environment.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is committed to fostering a culture that welcomes diverse backgrounds, beliefs, and experiences, fueling our innovation and guiding our future.

We value diversity and strive to create an inclusive workplace where everyone feels they belong, can grow, and find purpose.

We offer a strong foundation including :

• Annual bonus based on company performance
• Generous paid time off
• Pension plan
• Group savings programs
• Comprehensive healthcare fully paid by BRP
• Summer schedules varying by location
• Holiday shutdowns
• Educational resources
• Discounts on BRP products

WELCOME TO BRP

We are a global leader in recreational vehicles and boats, driven by innovation and customer focus. Headquartered in Valcourt, Quebec, with facilities worldwide, our team of nearly 20,000 passionate people believes the journey is more important than the destination.

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