Manager, Marketing Communications

Our client, a Top 5 bank in Canada, is looking to hire a Manager, Marketing Communications for an initial 12-month contract with a high possibility of extension and conversion. This role is 5 days a month in the office in downtown Toronto.

Key Responsibilities:

• Campaign Strategy and Execution: Develop and deliver strategic direct marketing campaigns for credit cards, ensuring alignment with business goals and revenue targets.
• Stakeholder Collaboration: Work closely with internal teams (e.g., Cards Engagement & Retention, Product, Digital, Database Marketing) and external vendors (e.g., marketing agencies, media partners) to manage deliverables and creative development.
• Creative Development and Compliance: Oversee the creative process, ensuring adherence to CIBC's brand guidelines and securing necessary internal approvals, including legal and compliance reviews.
• Budget Optimization: Manage the allocated marketing budget effectively, optimizing channels to maximize marketing ROI and support business growth.
• Performance Analytics and Reporting: Utilize analytics to measure campaign success, derive insights, and incorporate results-driven learning into future initiatives for continuous improvement.
• Competitive Insights Integration: Serve as a subject matter expert on competitive insights, integrating findings into strategies to enhance campaign effectiveness and engagement.

Must-Have Skills:

• 1+ years' experience managing creative and marketing communications processes for all mediums including direct and interactive (Marketing Project Management).
• 1+ years' financial services experience including knowledge of retail banking products. Credit Cards experience is ideal. *Without this experience, it is a steep learning curve. If they have agency experience but no credit card experience, this will work.
• Email marketing experience producing client-facing communications.
• Experience managing budgets (ensuring all costs come into estimate).
• Undergraduate degree - preferably Marketing unless they have equivalent related experience.

Nice to Have:

• 3+ years of experience working with an agency on creative.
• Copywriting experience/familiarity *Strong Nice to Have.
• Understanding of how emails are created from a technical perspective.

If you are interested and qualified for this opportunity, please send your updated resume in MS Word format to priyanka2@ifgpr.com.