Senior Director, National Office Communications, Personal Banking & Imperial Service

Canadian Imperial Bank of Commerce; Toronto; Hybrid; CAD 120,000 - 160,000; Full time

Job summary

A leading bank in Canada is seeking a Senior Director, National Office Communications, to enhance internal and external communications strategies. This role involves collaborating with various teams to drive brand awareness and improve client experiences through effective communication. The ideal candidate will possess a strong background in communications and digital marketing, with proven leadership skills to manage a diverse team.

Benefits

Competitive salary

Benefits and pension plan

Employee share purchase program

Recognition programs

Flexible work environment

Qualifications

• Expert knowledge of communications principles, writing, and presentation skills.
• Proven ability to develop and implement business development strategies.
• Knowledge of digital marketing strategies, including SEO, SEM, social media, and email marketing.

Responsibilities

• Develop and maintain internal communication strategies aligned with business objectives.
• Create communication strategies for specific projects impacting various banking segments.
• Elevate the value proposition through social and digital campaigns.

Skills

Communications Support

Cross Functional Projects

Efficiency Improvements

External Communication

Internal Communications

Marketing

Partnership Management

People Management

Prioritization

Strategic Communication Planning

Education

University degree in Communications or equivalent experience

Job description

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing

Reporting to the SVP, National Office, Personal Banking & Imperial Service, the Senior Director, National Office Communications will focus on several key areas. This individual will provide thought leadership and expertise in frontline communications, ensuring the effective delivery of all frontline communications to team members in Personal Banking & Imperial Service. They will work collaboratively with leaders in these areas to drive awareness of our value proposition, including creating understanding of the advice and support offered to clients at all service levels.

Additionally, the Senior Director will collaborate with teams such as Mass Market and Mass Affluent Client Strategies, eCRM Enablement, CIBC Asset Management, Digital, Marketing, and Product Teams to ensure strategic alignment. They will provide content and thought leadership, enhancing advisor efficiency and the client experience through various methods, including social media programs to increase client acquisition.

Furthermore, this role involves driving growth by supporting business development activities, including events and experiences, and leveraging digital channels to offer insights, tips, and offers.

We offer a flexible hybrid work environment, allowing 1-3 days per week on-site with other days remote.

How you’ll succeed

• Internal Communications: Develop and maintain internal communication strategies aligned with business objectives, supporting key initiatives with writing, editing, logistics, research, and presentation development. Lead frontline communications supporting incident response processes, balancing stakeholder input and urgent timelines.
• Project Communications: Create communication strategies for specific projects impacting various banking segments, collaborating across stakeholders to deliver complex messages and manage reputational risks.
• Content Strategy: Elevate the value proposition through social and digital campaigns, client stories, SEO, and content partnerships. Evolve the advisor marketing site to support sales and outreach, and develop a scalable content strategy to position CIBC as the bank of choice for mass affluent Canadians.
• Advice & Sales Enablement: Develop messaging and content for initiatives like the 120 Day Focus Period, supporting frontline sales and operational effectiveness resources.
• Digital Activation: Collaborate with digital teams to enhance the client experience on CIBC.com, increasing brand exposure through targeted lead generation tactics.
• Business Development: Lead thought leadership initiatives, organize events, and create content libraries to deepen client relationships and facilitate advisor engagement.
• People Management: Provide leadership, set work priorities, foster development, manage performance, and ensure a positive, compliant work environment aligned with CIBC’s mission and values.

Who you are

• University degree in Communications or equivalent experience.
• Expert knowledge of communications principles, writing, and presentation skills.
• Proven ability to develop and implement business development strategies.
• Knowledge of digital marketing strategies, including SEO, SEM, social media, and email marketing.
• Ability to develop and execute digital activation strategies aligned with business goals.
• Strong influencing, negotiating, change management, problem-solving, and communication skills.
• Excellent time management and ability to handle multiple priorities.
• Understanding of financial services practices and principles.
• Ability to anticipate needs of senior management and stay abreast of industry trends.
• Values trust, teamwork, and accountability, and brings your authentic self to work.

What CIBC Offers

We prioritize your goals and potential, offering a competitive salary, benefits, pension plan, employee share purchase, and recognition programs. Our workspaces and technology foster innovation, and initiatives like Purpose Day support your growth and development.

What you need to know

• We are committed to inclusion and accessibility; contact us at [e-mail] for accommodations.
• You must be legally eligible to work at the specified location(s) and have the necessary permits.
• The application process may include assessments and tests to better understand your skills and potential.

Job Location

Toronto - 81 Bay, 24th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Communications Support, Cross Functional Projects, Efficiency Improvements, External Communication, Internal Communications, Marketing, Partnership Management, People Management, Prioritization, Strategic Communication Planning