Communications and Marketing Manager

The Skills Centre; Trail; On-site; CAD 70,000 - 78,000; Full time

Job summary

An established industry player is seeking a passionate Communications and Marketing Manager to drive its branding and marketing initiatives. This role, based in the scenic West Kootenays, offers the opportunity to lead strategic communication efforts, develop engaging content, and collaborate with various stakeholders to enhance community engagement. The ideal candidate will thrive in a dynamic environment, utilizing their skills to evaluate marketing outcomes and adjust strategies accordingly. Join a team committed to building a vibrant and inclusive community, where your contributions will make a meaningful impact.

Benefits

Health Insurance

Dental Insurance

RRSP Contributions

Professional Development Support

Qualifications

• Experience in developing and implementing marketing strategies.
• Strong writing skills for diverse communication channels.

Responsibilities

• Lead the development of communications and marketing strategies.
• Create and evaluate content across various platforms.

Skills

Strategic Communication

Content Creation

Marketing Strategy

Community Engagement

Brand Management

Education

Bachelor's Degree in Marketing or Communications

Professional Development in Marketing

Tools

Google Analytics

Social Media Platforms

Content Management Systems

Job description

Job Description

Based in Trail, BC, in the beautiful West Kootenays and on the traditional territory of the Sinixt, Ktunaxa, Syilx and Secwepemc peoples, the Skills Centre is hiring a Communications and Marketing Manager. The position pays $70,000 – $78,000 per year and comes with generous health, dental, RRSP and professional development support. This position is based on-site at the Skills Centre’s newly renovated office building in downtown Trail. Reporting to the Executive Director, the Communications & Marketing Manager is responsible for developing the strategic direction of the organization’s branding and marketing initiatives and leads the design, development, and implementation of the communications and marketing plan using various communication channels. The role involves creating content, assessing changing marketing environments, evaluating outcomes, and adjusting strategies to meet goals. The Communications and Marketing Manager is also a key member of the Skills Centre leadership team.

Key Duties and Responsibilities Include:

Communication

• Leads, develops, and implements a communications and marketing strategy aligned with the Skills Centre’s strategic priorities.
• Develops content for all communication channels including press releases, blogs, and web content.
• Identifies collaboration opportunities with other not-for-profits, educational institutions, community organizations, and employers to enhance the Skills Centre’s reputation.
• Supports, reviews, and edits proposal packages.

Marketing

• Develops and implements plans to grow the brand, digitize processes, and adopt new tools and channels.
• Evaluates marketing outcomes and adjusts strategies as needed to achieve goals.
• Provides direction on channel design, marketing, promotions, analytics, research, brand image, and community engagement.
• Monitors media for mentions, trends, and impacts relevant to the Skills Centre and its programming.
• Collaborates with design agencies to manage the website, portals, and related projects.

Leadership

• Supports and trains team members on marketing and communication initiatives; provides client training as needed.
• Leads all marketing and communication efforts for the Skills Centre’s programs and services.
• Participates as a member of the Skills Centre leadership team.

Additional Info

How to Apply

If you are passionate about building a strong, vibrant, and inclusive community as a communications and marketing professional, we want to hear from you! Your application should include your resume, a cover letter, and 2-3 samples from your portfolio. The deadline for submission is May 31st at 5:30 pm PST. The target start date is between July 2nd and 7th, 2025. Applications received after the deadline will not be considered.

Submit applications to [e-mail]

The Skills Centre is a living wage employer, practices employment equity, and is committed to reflecting our community’s diversity. We encourage applications from Indigenous Peoples, Black People, People of Colour, women, persons with disabilities, youth, LGBTQ2SIA+ members, new immigrants, refugees, and other minorities.

Don’t meet every qualification? We believe diversity enriches our workplace. If you’re excited about this role but don’t meet all qualifications, we encourage you to apply. You might be the perfect fit for this or other roles.