Write original material and enhance/edit existing material for product collateral, sales tools, lead generation materials, PR materials.
Work with product management to help develop and execute launch plans and new release positioning.
Develop marketing communications strategies and plans.
Work directly with sales team and marketing coordinator to understand what is working and develop strategies for lead generation and territory development.
Develop messaging to assist with lead generation programs including Web casts, tradeshows, speaking engagements and online advertising.
Assist with the creation of messaging and programs supporting go to market and delivery strategies of the client’s partners.
Manage online communications programs including social media outreach.
Support sales in target definition initiatives and direct marketing outreach.
Other duties / responsibilities as requested.
You Have….
Managerial experience preferred.
5+ years experience marketing and product marketing experience in the software industry.
University/College education.
Proven success in creating and executing marketing programs.
Excellent verbal and written communication skills.
Proficient with MS Word, Excel, PowerPoint.
Demonstrated project management experience.
Individual must have the ability to multi-task in a fast-paced environment.
Works independently and actively seeks guidance to improve performance. Contributes as a team member and takes responsibility for own work commitments.