Market Research & Insights Senior Manager

ZipRecruiter; Ontario; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading company is seeking a Market Research & Insights Manager to transform their market research function. The role involves designing research plans, delivering insights, and managing client relationships to drive business growth. Ideal candidates will have strong analytical skills, experience in media sales, and a collaborative mindset. Join a dynamic team that values creativity and diverse perspectives.

Benefits

VIP SPC Membership

Flexible Time Off

Comprehensive Health Benefits

Company Events

Early Fridays

Qualifications

• 5+ years of experience in market research or data-driven media sales.
• Proven success in a client-facing, consultative role.

Responsibilities

• Develop and execute comprehensive market research plans.
• Serve as the primary point of contact for clients.
• Identify and target potential clients for media placements.

Skills

Data Analysis

Client Relations

Strategic Thinking

Education

Bachelor's degree in marketing

MBA

Tools

Google Analytics

Tableau

SurveyMonkey

Job description

Job Description

About SPC Student Price Card Ltd.

We’re looking for a strategic and data-driven Market Research & Insights Manager to lead the transformation of our market research function into a high-impact, client-facing division. This role will oversee both internal research initiatives that guide company strategy and external research services that deliver value to partners and clients.

You’ll be responsible for designing and executing research plans, uncovering actionable insights through both qualitative and quantitative methodologies, and delivering compelling presentations that clearly communicate findings to internal stakeholders and external clients. You’ll play a key role in helping the business—and our clients—stay ahead of market trends, consumer behavior shifts, and competitive movements.

In this dual strategic and commercial role, you’ll also be tasked with identifying and selling research opportunities to external partners. This includes working closely with the Partnerships and Marketing teams to create data-driven narratives that demonstrate the impact of our research capabilities. You’ll help position research as a value-add service by developing thoughtful content—such as case studies, insight reports, and trend forecasts—that attracts prospective partners and reinforces our brand’s authority in the student and youth market.

You’ll also manage the sale and execution of media placements on our platform, ensuring alignment with client goals and performance benchmarks. If you’re excited by the challenge of growing a new business line that blends research, strategic storytelling, and partnership development, this role offers the opportunity to lead, build, and influence.

Here's how you will impact SPC:

Lead Market Research:

1. Develop and execute comprehensive market research plans to gather data on market trends, consumer behavior, and competitive activity.
2. Lead market research initiatives for SPC.
3. Use qualitative and quantitative research methodologies, such as surveys, focus groups, and data analysis, to provide in-depth insights.
4. Deliver detailed reports with actionable recommendations that inform internal strategies and drive client decision-making.
5. Identify emerging market opportunities and trends to position the company and its clients ahead of competitors.
6. Lead internal research initiatives to guide company strategy and external research services to deliver value to partners and clients.

Client Engagement:

1. Serve as the primary point of contact for clients, building strong, long-term relationships by understanding their business needs and providing tailored insights.
2. Present research findings to clients in a clear and compelling way, offering strategic recommendations based on data.
3. Act as a consultant to clients, advising them on marketing strategies, advertising opportunities, and product positioning based on research insights.
4. Collaborate closely with clients during the sales process to identify how media placements can complement their marketing strategies and enhance brand visibility.
5. Business development – finding clients to sell media services and market research.

Media Placement Sales:

1. Identify and target potential clients for media placements on the company’s website, using research insights to pitch opportunities.
2. Work closely with the Marketing and Partnerships teams to create tailored media packages that align with the client’s brand objectives.
3. Negotiate media sales contracts and ensure that client expectations are met regarding ad placement, performance, and reporting.
4. Track the performance of media placements and provide clients with regular updates and insights on ROI and campaign success.

Data-Driven Strategy:

1. Analyze large datasets to draw meaningful conclusions that shape marketing strategies for clients.
2. Use advanced data analytics and market intelligence tools to monitor key performance indicators (KPIs) and offer real-time adjustments to strategies.
3. Collaborate with the Marketing team to integrate research findings into broader marketing campaigns, ensuring alignment across all client touchpoints.
4. Leverage research data to identify cross-sell and upsell opportunities, recommending additional services or media placements to maximize client results.

Reporting & Forecasting:

1. Prepare detailed, data-driven reports on market trends, competitor analysis, and media placement performance for internal stakeholders and clients.
2. Provide clients with forecasts on how their media placements and marketing campaigns are likely to perform based on market data and historical trends.
3. Offer actionable insights that inform future marketing strategies, helping clients adapt to market changes and stay competitive.
4. Work with the Partnerships team to ensure that media sales forecasts are aligned with overall revenue targets and business objectives.

The soft skills you bring to the team:

1. Self-driven with the ability to manage the market research division independently as a sole contributor.
2. Strong client-facing skills with a proven track record in relationship-building and media sales.
3. Expert in data analysis and research methodologies.
4. Collaborative, working closely with Marketing and Partnerships teams to deliver cohesive business solutions.
5. Strong interpersonal and presentation skills.
6. High attention to detail and ability to manage multiple client accounts or projects simultaneously.
7. Curious, strategic, and commercially minded.

What you contribute to the team:

Education & Experience

1. Bachelor's degree in marketing, Business, Data Science, or a related field (MBA is an asset).
2. 5+ years of experience in market research, marketing consulting, or data-driven media sales.
3. Proven success in a client-facing, consultative role.
4. Experience using market research and analytics tools (e.g., SurveyMonkey, Google Analytics, Tableau).
5. Demonstrated ability to design and implement research methodologies independently.

Technical & Functional Skills

1. Strong proficiency in data visualization and storytelling using research findings.
2. Familiarity with media buying, digital ad placements, or publisher-side advertising platforms.
3. Advanced Excel or BI tool capabilities; ability to handle large datasets.

Here's what SPC offers:

• VIP SPC Membership – Enjoy exclusive student-like discounts and perks.
• Flexible Time Off – Recharge with vacation and personal days when you need it.
• Comprehensive Health Benefits – Health Spending Account, Wellness Spending Account, dental, medical, vision care, travel insurance, and group coverage for your well-being.
• Company Events – Participate in virtual and in-person company-sponsored events.
• Early Fridays – Enjoy shortened work hours every Friday, all year long.

How we work :

You aren’t just valued for your experience and skillsets, but equally for your growth mindset and attitude. We work as a flat organization, working collaboratively as a team and showing up every day as our authentic selves. Our team knows that creative solutions require a diverse approach to thinking and life experiences.

SPC is an equal opportunity employer and values at our company. Our hiring process is inclusive of all candidates regardless of their , , , , , , , marital status, veteran status, or, status. Accommodations are available upon request for all aspects of the selection process.

It’s not a big deal if you don’t meet all our requirements. Only 1% of candidates will ever meet every single requirement posted on most job postings.

If you’ve read this far, click Apply Now!