Manager, SEO Strategy

RBC; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading company in the financial sector is seeking an SEO Manager to enhance organic growth and improve website rankings. This role involves implementing SEO strategies, analyzing performance metrics, and collaborating with content teams. Ideal candidates will have extensive SEO experience and a strong understanding of digital marketing tools.

Benefits

Comprehensive Total Rewards Program

Flexible benefits

Bonuses

Collaborative work environment

Qualifications

• 3+ years of SEO experience managing enterprise clients.
• Advanced knowledge of Google Analytics, SEO, and Search Console.

Responsibilities

• Implement SEO best practices to drive revenue growth.
• Monitor and report on SEO performance metrics.
• Develop strong SEO strategies with partners.

Skills

A/B Testing

Content Marketing

Detail-Oriented

Digital Marketing

Effectiveness Measurement

Google Analytics

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Search Engine Optimization Strategy

Tools

Google Analytics

SEO Tools

WordPress

Job description

Job Summary

Job Description

What is the opportunity?

The Digital Marketing team is seeking a highly skilled and experienced SEO Manager to lead and implement impactful strategies to drive organic growth, improve website rankings, and enhance user experience. You will have a proven track record in developing and executing SEO strategies and delivering measurable results in a competitive online environment. As AI reshapes the digital landscape, this role offers unique opportunities to stay ahead of the curve and amplify your skills.

What will you do?

1. Revenue-Focused: Implement SEO best practices to drive revenue by increasing the number of qualified prospects to digital properties.
2. Measure Metrics: Monitor, analyze, and report on SEO performance metrics, including traffic, rankings, conversions, and revenue.
3. SEO Strategy: Develop strong SEO strategies with partners to drive high-value users to further revenue growth through technical and content audits, data sources, and industry best practices.
4. Keyword Analysis: Perform keyword research and map keywords by intent to the best pages. Conduct weekly competitive analysis, identify trends, and find growth opportunities to stay ahead in the market.
5. Optimize for AI: Align SEO strategies with broader marketing and business goals, including AI-driven search optimization to adapt to evolving search behaviors.
6. Content Strategy: Collaborate with content teams and agencies to create/edit SEO-driven content. Identify key opportunities, create content briefs, recommend target keywords, provide linking recommendations, and more.
7. Relationship Management: Act as a key point of contact for SEO-related initiatives with stakeholders. Implement a continuous improvement cycle for SEO campaigns based on data-driven insights. Work closely with partners to ensure SEO best practices and recommendations are implemented across all digital assets.

What do you need to succeed?

Must-have:

• 3+ years of SEO experience in-house or within an agency managing enterprise clients.
• 3+ years of auditing websites across different industries from a technical perspective.
• Advanced knowledge of Google Analytics, SEO, Search Console, SEO Tools such as SEMrush.
• Basic level of HTML and WordPress experience.
• Strong presentation, written, and verbal communication skills.

Nice to have:

• Experience in the financial services industry.
• E-commerce marketing or digital product ownership experience.
• Experience optimizing for AI-driven search engines and voice search technologies.
• Experience building dashboards in QuickSight and Looker Studio.

What’s in it for you?

• You will work in a dynamic, collaborative, progressive, and high-performing team.
• Exciting projects that will challenge you and help you grow.
• Be supported by leaders who help you develop to your maximum potential in a collaborative work environment.
• A comprehensive Total Rewards Program including bonuses, flexible benefits, and fair compensation.

Job Skills

A/B Testing, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Google Analytics, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Search Engine Optimization Strategy

Additional Job Details

Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W: TORONTO

City: TORONTO

Country: Canada

Work hours/week: 37.5

Employment Type: Full-time

Platform: PERSONAL & COMMERCIAL BANKING

Job Type: Regular

Pay Type: Salaried

Posted Date: 2025-05-14

Application Deadline: 2025-05-28

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above.

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging, and opportunity for all.

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