Video Content Creator, Department of Marketing

Laurentian University/Université Laurentienne; Greater Sudbury; On-site; Full time

Job summary

Join a leading university as a Video Content Creator, where you'll produce engaging marketing videos aimed at diverse audiences. This role emphasizes bilingual content creation, AODA compliance, and collaboration with various departments. Enjoy a supportive environment that values work-life balance and inclusivity.

Qualifications

• Proven experience in video creation, including shooting, editing, and post-production.
• Expertise in AODA regulations and accessibility standards.

Responsibilities

• Create engaging content to promote programs and services.
• Ensure AODA compliance for all video content.

Skills

Bilingual Proficiency

Communication

Collaboration

Education

Bachelor's degree in multimedia, film production, or a related field

Tools

Video editing software

Accessibility tools

Job description

About the Company-

Laurentian University offers an outstanding life and career experience at the heart of a welcoming community. What’s more, it provides the opportunity to pursue a balanced lifestyle while enjoying all of the amenities of a mid-size city. Short commutes, hundreds of lakes, waterways and nature trails, a myriad of recreational, artistic, cultural and entertainment opportunities, all combine to make this an idyllic setting to grow and thrive. Offered on the university’s beautiful campus as well as remotely, Laurentian's broad range of programs has garnered top distinction by leading in graduate employment outcomes for more than a decade*.

This is your opportunity to join our team in a supportive, bilingual environment and contribute to our students’ success, as well as your own. The University’s diverse community and its focused efforts on its tricultural mandate embracing francophone and Indigenous cultures, deeply enrich the experience you can expect. Along with a competitive salary, eligible employees receive a comprehensive compensation package.

About the Position-

Position Title: Video Content Creator, Department of Marketing

Position Number: L4045-06

Group: LUSU

Type of Employment: Full-Time

Salary: $37.11-$42.55 per hour

Responsibilities

The bilingual Video Creator at Laurentian University, plays a pivotal role in driving engaging marketing content aimed at our postsecondary audiences and stakeholders in the University’s extended catchment markets, ensuring that content is accessible to a wide range of viewers, including our international students and those with disabilities.

Your primary responsibility will be to create engaging content to promote our programs, services and student experiences while ensuring AODA compliance for a seamless experience for all.

Video Creation:

• Conceptualize, script, and storyboard video content in both English and French, catering to our bilingual audience;
• Identify and coordinate talent and staging;
• Produce high-quality video content, including shooting, editing, and post-production tasks;
• AODA Compliance:
• Stay up-to-date with AODA regulations and guidelines, ensuring our videos meet the necessary accessibility standards;
• Implement closed captioning, transcripts, and audio descriptions as required to make our videos accessible to all viewers;
• Ensure proper contrast, font size, and readability of text in videos;
• Test and validate videos for accessibility, making necessary adjustments;

Bilingual Proficiency:

• Translate and adapt content between English and French, maintaining the same message and tone in both languages;
• Provide bilingual voiceovers or subtitles as needed;

Collaboration:

• Collaborate with Schools, departments and units to develop and onboard on video conceptualization for goal optimization;
• Work closely with our creative and digital teams to ensure AODA compliance is seamlessly integrated into the production and distribution processes;
• Collaborate with accessibility consultants or experts to enhance our understanding and implementation of AODA guidelines;

Performance & Quality Control:

• Ensure appropriate file formatting (multi);
• Secure relevant release approvals;
• Distribute video on multiple sites and platforms;
• Track and video performance on web platforms and promotional campaigns. Make regular performance/distribution recommendations and apply approved modifications;
• Conduct regular audits of marketing’s video library to identify and rectify any accessibility issues, flag required updates or required video removal from channels as needed;
• Maintain a keen eye for detail to ensure all videos are AODA-compliant from start to finish.

Qualifications

• Bachelor's degree in multimedia, film production, or a related field;
• Proven experience in video creation, including shooting, editing, and post-production;
• Expertise in AODA regulations and accessibility standards;
• Bilingual proficiency in English and French (spoken and written);
• Strong communication and collaboration skills;
• Familiarity with video editing software and accessibility tools;
• Ability to work independently and meet deadlines;
• A passion for creating content that is inclusive and accessible to all; and
• Ability to work fluently (orally and in writing) in both official languages, French and English, is a requirement for this role.

Laurentian University has adopted a formal Policy on Flexible Work Arrangements, which supports remote work plans based on operational considerations. At Laurentian University, we recognize that work-life balance is essential for both personal well-being and professional success. Our policy offers employees some flexibility to better balance personal needs while maintaining effective service delivery.

We are committed to fostering an inclusive workplace and operate in full compliance with all Provincial and Territorial legislation pertaining to Human Rights Codes and Accessibility requirements. To ensure continued compliance throughout the recruitment and selection process, we encourage candidates to disclose any accommodation needs they may have. Candidates must possess a valid work authorization to work in Canada. If employed by Laurentian University, it is the responsibility of the employee to maintain a valid work authorization throughout the duration of their employment.