Programmatic Specialist

TEKsystems; Old Toronto; Hybrid; Full time

Job summary

A leading company is seeking a Programmatic Specialist to manage client campaigns in a hybrid role based in Toronto. The successful candidate will drive campaign execution, optimize performance, and prepare reports based on data analysis. Ideal for those with agency experience and a background in marketing or business.

Qualifications

• 1-2 years of hands-on experience with programmatic platforms.
• Agency experience preferred.

Responsibilities

• Drive execution of campaign plans and optimize campaigns.
• Prepare insightful reports with actionable recommendations.

Skills

Campaign Management

Data Analysis

Communication

Problem Solving

Education

Bachelor's degree in Business or Marketing

Tools

DV360

Adobe Analytics

Google Analytics

Google Tag Manager

Tealium

Job description

We are looking for a Programmatic Specialist to manage our clients' campaigns.

This position is hybrid (3 days in office) and based in Toronto, Ontario. You may work cross-functionally with partners located across many of our global sites, including the US and UK.

Responsibilities

1. Drive the execution of the campaign plan: evaluate performance, optimize campaigns proactively, provide post-campaign reports, and ensure flawless setup and activation. Perform quality assurance checks on campaign setup and pre-launch processes.
2. Ensure consistency of ad specifications and campaign objectives.
3. Support the programmatic team with daily tasks, including weekly and ad-hoc reporting.
4. Communicate effectively with internal and external partners to foster strong relationships.
5. Conduct regular campaign optimizations and pacing checks, updating performance trackers in real-time.
6. Prepare insightful reports with actionable recommendations based on data analysis.
7. Monitor creative calendars and campaign budgets.
8. Perform other duties and participate in special projects as required.

Qualifications

• 1-2 years of hands-on experience with platforms like DV360, Amazon, etc.
• Familiarity with DSP/SSP/Publisher side and Campaign Manager.
• Agency experience is preferred.
• Knowledge of analytics software (Adobe Analytics, Google Analytics), DMP, Tag Manager, and other marketing technologies (Adobe Audience Manager, Google Tag Manager, Tealium) is a plus.
• Proficiency in Microsoft Office and Google Suite is a plus.

Education

Bachelor's degree in Business or Marketing is preferred but not required.

Soft Skills

• Comfortable communicating with diverse audiences (technical and non-technical).
• Confident presenting campaign results and slide decks to various audiences.
• Organized, able to prioritize multiple projects efficiently.
• Strong problem-solving and critical thinking skills, with the ability to analyze complex data.

Additional Information

Intermediate level experience required.

Pay range: $32.25 - $37.00/hr.

This is a hybrid position based in Toronto, ON.