Analyst, Paid Digital Media

Air Canada; Ontario; On-site; CAD 70,000 - 90,000; Full time

Job summary

Air Canada is seeking an Analyst, Paid Digital Media to enhance digital marketing strategies through data analytics. The role involves reporting, performance analysis, and collaboration with teams to optimize media campaigns. Ideal candidates will possess strong analytical skills and experience in digital marketing analytics.

Qualifications

• 3+ years of experience in media analytics or digital marketing.
• Proficiency with relational databases and SQL.
• Hands-on experience with business intelligence tools.

Responsibilities

• Develop and maintain digital media performance dashboards.
• Collaborate on post-campaign reporting and recommendations.
• Identify opportunities to automate reporting processes.

Skills

Analytical Thinking

Problem-Solving

Communication

Business Acumen

Education

University degree or college diploma in Statistics

Mathematics

Computer Science

Tools

SQL

Python

Power BI

Google Ads

Adobe Analytics

Job description

Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.

Air Canada is looking for an Analyst, Paid Digital Media to support the monitoring, reporting, and optimization of Air Canada and Aeroplan’s digital media activities, and to help us navigate a fast-changing privacy landscape by enabling more effective use of our first-party data in digital marketing campaigns. Joining the Air Canada Media Desk (ACMD) and reporting to the Manager, Digital Media Analytics, the individual will provide analytical insights and reporting support and will be responsible for delivering the data and analytics required to support campaign execution and understand trends and performance that will inform future strategies.

The ideal candidate will bring a strong blend of experience in both data analytics and digital media. They will possess sharp analytical thinking and a willingness to challenge the status quo in order to drive business KPIs.

Responsibilities :

• Reporting Development – Responsible for identifying improvements or efficiencies in existing reporting and tracking, recommending new reports to be developed, and incorporating additional data sources (e.g., website clickstream data, cross-channel revenue) as needed.
• Reporting Maintenance – Maintain existing digital media performance dashboards (for both always-on and promotional campaigns). Apply quality assurance best practices to identify and resolve data issues, and validate accuracy by cross-referencing with other data sources.
• Post-Campaign Reporting – In collaboration with Digital Media Managers, develop in-depth post-campaign reports focused on paid media. Provide recommendations on key data points, visualizations, and insights to drive actionable conclusions on campaign performance.
• Analytics Thought Leadership – Act as the subject matter expert on measurement standards and alternatives across the industry. Offer guidance on methodologies for marketing / media analytics, attribution, and overall measurement strategies.
• Performance Trend Analysis – Use existing reporting tools and enterprise-wide data to deliver regular performance insights and deep dives that inform channel effectiveness, media tactics, and strategic planning.
• First-Party Audience Strategy – Provide recommendations on suitable first-party audience segments for paid media campaigns, and support list creation and data pulls in collaboration with internal teams and tools.
• Test Planning – Collaborate with Digital Media Managers and the Marketing Communications team to design testing strategies and roadmaps that support continuous optimization of digital media campaigns and initiatives.
• Automation & Efficiency – Identify opportunities to automate manual reporting processes and data workflows, leveraging tools such as scripts, dashboards, or business intelligence platforms to increase efficiency and reduce time to insight.

Qualifications

• 3+ years of experience in media analytics, digital marketing, or a related field focused on performance measurement
• University degree or college diploma in Statistics, Economics, Mathematics, Engineering, Computer Science, Operational Research, or other relevant data analytics disciplines
• Proficiency with relational databases and SQL for extracting and manipulating large datasets
• Experience with programming or scripting languages such as Python or R, or ETL tools like Dataiku or Alteryx
• Hands-on experience with business intelligence and data visualization tools (Power BI highly desirable)
• Strong analytical and problem-solving skills, with the ability to translate data into clear and actionable insights
• Excellent written and verbal communication skills, with the ability to present complex findings in a simple and compelling way
• Proven ability to work collaboratively across teams and manage multiple priorities effectively
• Strong business acumen and a strategic mindset
• Experience with web analytics tools such as Adobe Analytics or GA360, including building reports to monitor and optimize media spend
• Familiarity with audience creation and floodlight setup in Google Campaign Manager 360
• Experience using digital advertising platforms such as Google Ads, DV360, SA360, and Meta Business Manager
• Understanding of cross-channel attribution methodologies across paid and owned channels
• Experience planning and executing A / B testing roadmaps to support media and channel optimization

Working Conditions :

• May work in an environment with possible exposure to mild unpleasant or disagreeable conditions.
• Work responsibilities are performed in an environment with occasional exposure to one or more mental pressures.

Conditions of Employment :

• Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits / visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.

Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees’ unique contributions to our company’s success.

As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.

Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contacted.