Marketing Science Analyst

Critical Mass; Calgary; On-site; CAD 70,000 - 90,000; Full time

Job summary

Critical Mass is seeking a Marketing Science Analyst to transform data into impactful insights for a leading Automotive OEM brand. This role involves analyzing digital performance, designing dashboards, and collaborating with various teams to enhance customer experiences. Ideal candidates will have a strong background in data analysis and visualization, along with excellent communication skills.

Qualifications

• Experience with website measurement using Google Analytics or Adobe Analytics.
• Proficiency in data visualization tools like Tableau or PowerBI.
• Strong analytical skills with experience in statistical programming languages.

Responsibilities

• Analyze digital data to optimize website performance.
• Design dashboards and data visualizations for clear insights.
• Conduct customer journey analysis to identify improvement opportunities.

Skills

Data Analysis

Storytelling

Communication

Problem-solving

Attention to Detail

Education

Bachelor's or Master's degree in Statistics, Mathematics, Computer Science

Tools

Adobe Analytics

Google Analytics

Tableau

PowerBI

Python

SQL

Job description

Marketing Science Analyst, Business Performance & Implementation

Are you ready to dive into the digital deep end? As a Marketing Science Analyst at Critical Mass, you'll be the data detective for a leading Automotive OEM brand, transforming numbers into compelling stories that drive digital experiences to new heights. If you’re passionate about data, have a flair for storytelling, and love uncovering insights that truly make a difference, this is your opportunity. Join us and help turbocharge our client’s customer experiences.

You Will:

• Analyze digital data using Adobe Analytics to monitor and optimize website performance.
• Investigate voice of customer data from site surveys turning feedback into actionable insights
• Design visually striking dashboards and data visualizations that transform complex data into clear, impactful insights.
• Leverage analytics platforms such as Adobe Analytics and Google Analytics to build interactive reports that empower clients to make informed decisions.
• Present your findings using storytelling techniques that engage and inspire both technical and non-technical audiences.
• Conduct customer journey analysis to map customer experiences and identify opportunities for improvement.
• Deliver data-driven insights and strategic recommendations to elevate our client’s digital products.
• Implement and maintain tags using platforms like Google Tag Manager (GTM) and Adobe Launch.
• Collaborate with stakeholders across multiple business units, driving meaningful business impact through your analytical expertise.
• Support the execution of A/B testing to identify and prioritize digital optimization opportunities.
• Work closely with Creative, Technology, UX, and Strategy teams to deliver cohesive solutions.
• Contribute to the creation of measurement strategies for digital campaigns and experiences.
• Seek opportunities to enhance and streamline analytics processes.
• Support senior team members by developing analytics materials for new business pitches and RFPs.

You Have:

• Bachelor's or Master's degree in Statistics, Mathematics, Computer Science, or a related field.
• Experience with website measurement; either Google Analytics or Adobe Analytics, including tag management platforms (GTM, Adobe Launch, Tealium, etc.,) and one or more testing platforms (Optimizely, Adobe Target, Monetate, etc.). Adobe analytics experience is a plus.
• Experience with one or more visualization platforms (Tableau, Domo, PowerBI, Datorama, etc.). Tableau experience a plus.
• Experience with Python, R, SQL, or other business-relevant statistical programming language.
• Experience working with statistical analysis techniques and quantitative methods.
• Ability to efficiently manage multiple projects at the same time, proactively communicating needs, roadblocks, and statuses to the necessary people.
• Strong verbal and written communication skills, attention to detail, and high standard of output.
• A drive to keep learning and offer your team support to grow and learn.
• Problem-solving skills: the ability to thrive in the face of ambiguity and move projects forward by actively removing barriers and defining next steps.
• Media/Marketing:
• An understanding of the media landscape, ability to determine which channels are most appropriate based on business objectives, and experience using the data to make recommendations.
• An understanding of how Search Engine Optimization (SEO) works alongside other channels, and experience analyzing it.

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.comandus.greenhouse-mail.io . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

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At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

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