Digital and Content Marketing Lead

About Us

LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.

Responsibilities:

1. Social Media Content Creation and Management – Paid and Organic:
   Develop and execute a comprehensive social media strategy across various platforms (LinkedIn, X, Facebook, Instagram, Bluesky).
   Create engaging and visually appealing content, including posts, graphics, videos, and stories.
   Manage social media calendars and ensure consistent posting schedules.
   Monitor and respond to social media interactions, comments, and inquiries in a timely and professional manner.
   Analyze social media metrics and optimize content strategies for maximum engagement and reach.
   Build, run, and monitor social media ads (Facebook and LinkedIn) to generate high quality leads and revenue.
2. Blog Articles and Revenue Generation:
   Plan, research, and write high-quality, SEO-optimized blog articles on relevant topics.
   Collaborate with subject matter experts to ensure accuracy and depth of content.
   Develop content strategies to drive website traffic and generate leads.
   Analyze blog performance metrics and optimize content for better engagement and conversions.
3. Educational Video Creation:
   Conceptualize, script, and produce educational video content using video generating tools.
   Collaborate with subject matter experts to ensure high-quality and informative content.
   Optimize video content for search engines and social media platforms.
   Analyze video performance metrics and adjust strategies accordingly.
4. Collaboration:
   Work closely with the Brand Marketing, Practice Area Consultants, and Segment Marketing Managers to create educational content for awareness and lead generation.
   Contribute to the creation of whitepapers, blog articles, and other educational materials.

Qualifications:

• Minimum of 3+ years of work experience in same or similar field.
• Bachelor's degree in marketing, communications, journalism, or a related field.
• Proven experience in content creation, social media management, and digital marketing.
• Excellent written and verbal communication skills.
• Strong understanding of SEO, content marketing, and digital advertising strategies.
• Familiarity with content management systems, social media platforms, and video production tools like Vidyard and Synthesia.
• Analytical and data-driven mindset with the ability to interpret and act on performance metrics.
• Ability to multitask and work in a fast-paced environment.
• Creativity and a passion for storytelling and creating engaging content.

Work in a way that works for you:
We promote a healthy work/life balance across the organization. We will help you meet your immediate responsibilities and your long-term goals.

Working for you:
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:

• Health plan benefits
• Employee Assistance Program
• Retirement Benefits
• Various Leave Programs
• Educational Assistance
• Disability, Life and Accidental Death Insurance
• Paid Vacation
• Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice

About the Business:
LexisNexis Legal & Professional provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis and Nexis services.