Content Strategist

VERB Interactive; Halifax; Remote; CAD 50,000 - 70,000; Full time

Job summary

A leading company is seeking a Content Strategist to create compelling content strategies for clients. The role involves writing high-quality copy across various formats, reviewing existing content, and collaborating with teams to enhance brand voice. Candidates should have a strong creative mindset, 2+ years of experience, and a background in relevant fields. Benefits include generous vacation time, health insurance, and flexible work arrangements.

Benefits

Vacation time from day one

Annual travel credit

Free office snacks and drinks

80% premium share for Group Health Insurance

Healthy living account

Company matching RRSP program

Top-up for Parental/Pregnancy leave

Remote and flexible work arrangements

Transit and fitness discounts

Learning and development resources

Qualifications

• 2+ years of copywriting experience.
• Strong written and verbal communication skills in English.

Responsibilities

• Write and edit clear, concise, compelling website and ad copy.
• Develop content calendars and collaborate with SEO teams.

Skills

Creativity

SEO

Communication

Time Management

Education

Post-secondary education in Journalism, English, Communications, Advertising, Marketing, Business

Job description

The Content Strategist provides a holistic approach to content strategy for VERB's clients. They have a deep understanding of marketing principles and are able to apply that knowledge when owning content strategy and deliverables.

What You Will Do

1. Write and edit clear, concise, compelling, and high-quality website copy, ad copy, social media posts, video scripts, blogs, and email copy as required for VERB clients.
2. Write copy that reflects an established brand voice.
3. Review existing content for gaps and quality, and make recommendations for improvements.
4. Proofread copy for colleagues.
5. Coordinate and set up brainstorms, and create tickets to keep projects on track.
6. Implement keyword strategies as recommended by the SEO team.
7. Develop content calendars for clients and collaborate with SEO and Analytics teams to review data and insights to make informed recommendations.
8. Stay informed about news, developments, and trends impacting tactics, and communicate these findings clearly to clients and colleagues.
9. Support the development of voice and tone guides, as well as brand guides, for clients.
10. Attend client status calls as required.

Requirements

1. 2+ years of copywriting experience.
2. Post-secondary education in Journalism, English, Communications, Advertising, Marketing, Business, or equivalent experience.
3. Strong creative mindset with the ability to think outside the box.
4. Proven experience developing and executing highly creative and effective brand and content strategies and campaigns.
5. Avid interest in implementing new tactics and harnessing the power of new tools.
6. Demonstrated ability to create and present creative ideas and solutions to both clients and internal management.
7. Interest in measuring success by numbers and sharing insights with clients in an understandable way.
8. Knowledge of SEO best practices.
9. Ability to support and coach junior Copywriters.
10. High attention to detail with a keen eye for copy editing (grammar, punctuation, spelling, etc.).
11. Strong written and verbal communication skills in English.
12. Comfort engaging with clients and supporting new business initiatives as requested by leadership.
13. Highly organized with the ability to function in a fast-paced environment.
14. Ability to troubleshoot and problem solve.
15. Proven ability to meet deadlines while managing multiple projects and demonstrating excellent time management skills.
16. Willingness to collaborate with other teams and departments.
17. Stays up-to-date with the latest technology and trends in digital marketing.

Benefits

Our benefits are anything but basic, including vacation time from day one (plus an extra week during holidays), an annual travel credit, and free office snacks and drinks. We also offer:

• 80% premium share for Group Health Insurance (medical, dental, vision), with a health spending account.
• A healthy living account.
• Company matching RRSP program.
• Top-up for Parental/Pregnancy leave.
• Remote and flexible work arrangements.
• Transit and fitness discounts.
• Recreational sports teams.
• Learning and development resources.
• Internal recognition programs.