Digital Media Coordinator

Wilfrid Laurier University; Waterloo; Hybrid; CAD 30,000 - 60,000; Full time

Job summary

A leading university is seeking a Digital Media Coordinator to enhance the student experience through digital media strategies. The role involves content creation for various platforms, supervising a team, and measuring communication effectiveness. This position offers hybrid flexibility and aims to promote student success.

Qualifications

• At least 3 years’ experience in communications/marketing/student support roles.
• Proven multimedia content development experience.

Responsibilities

• Develops and executes digital media strategies to enhance the student experience.
• Creates and oversees content including web, graphics, videos, and social media.

Skills

Copywriting

Editing

Video Production

Data Analysis

Social Media Management

Education

Degree in Communications

Degree in Business

Degree in Marketing

Tools

Canva Pro

Video Editing Software

Job description

Press Tab to Move to Skip to Content Link

Select how often (in days) to receive an alert: Create Alert

Full-time / Part-time: Full Time (> 1249 hrs / year)

Campus: Waterloo

Reports to: Manager, Student Affairs Communications

Employee Group: WLUSA

Application Deadline: May 13, 2025

Requisition ID: 8833

Wilfrid Laurier University is a leading multi-campus university that excels at educating with purpose. Through its exceptional employees, students, researchers, leaders, and educators, Laurier has built a reputation as a world-class institution known for its rich student experience, academic excellence, and global impact. With a commitment to Indigenization and equity, diversity, inclusion, Laurier’s thriving community has a place for everyone.

Laurier has more than 21,000 students and 2,100 faculty and staff across campuses in Waterloo and Brantford, as well as locations in Kitchener and Milton. The university is committed to providing an inclusive workplace, a flexible work policy, and employing a workforce that reflects local and national demographics. Laurier's campuses are located on the traditional territories of the Neutral, Anishnaabe, Haudenosaunee, and Mississaugas of the Credit peoples, with respective treaties mentioned.

Position Summary

Reporting to the Manager, Student Affairs Communications, the Digital Media Coordinator (Student Affairs) develops and executes digital media strategies to enhance the student experience and promote programs/services within Student Affairs. Responsibilities include creating content for web, social media, videos, emails, and podcasts, prioritizing data-driven insights.

The role supervises the multicampus Student Life Content Team, supporting content review, editing, and approval processes.

The goal is to support students academically and personally by sharing support information, community stories, and promoting student success, with attention to equity and relevance across campuses.

This position is primarily based at Waterloo, with hybrid flexibility and occasional travel to Brantford and Milton.

Accountabilities

Strategic Communications Planning

• Designs multi-channel digital content, ensuring timely messaging and best practices.
• Develops action plans for digital projects, including audience, timeline, tone, and channels.
• Tracks project progress using management tools.
• Researches new digital initiatives to promote Student Affairs and student experience.
• Maintains knowledge of student life cycle and audience needs to inform content.

Multimedia Content Creation

• Creates or oversees content including web, graphics, videos, social media, and emails.
• Designs engaging digital media, adhering to brand and accessibility standards.
• Collects photo/video content from campuses.
• Storyboard, film, and edit videos for social/web.
• Maintains web content in partnership with External Relations.
• Manages Instagram @studentlifeatlaurier, including content calendar, collaboration, and engagement.

Data-Driven Communications

• Measures communication effectiveness via analytics and feedback.
• Uses data to refine content and strategies.
• Reports on metrics regularly.

Supports internal communication, trains student content creators, and collaborates with campus partners.

Reporting Relationships

Reports to: Manager, Student Affairs Communications

Supervises: 2 co-op students, up to 6 part-time content creators.

Qualifications

• Degree in Communications, Business, Marketing, or related.
• At least 3 years’ recent experience in communications/marketing/student support roles.
• Proven multimedia content development experience.
• Knowledge of social media best practices, design, and web content management.
• Copywriting, editing, video production, and data analysis skills.
• Experience with Canva Pro and video editing software preferred.
• Commitment to equity, diversity, and inclusion principles.

Hours of Work

Full-time, approx. 2-year limited-term, 8:30 am - 4:30 pm, Monday to Friday, with flexibility and occasional evenings/weekends. Hybrid work possible.

Compensation

Level: E; Hourly rate: $41.09 - $43.44, with step progression up to $46.96. Considerations include experience, market rates, and internal equity.

Laurier values diversity and encourages applications from underrepresented groups. Accommodation requests can be directed to Human Resources.

Apply online at www.wlu.ca/careers. Submit resume and cover letter in electronic format.