e-Commerce Specialist

General Motors; Markham; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

A leading automotive company is seeking an e-Commerce Specialist to drive online sales success through strategic management of their e-commerce platform. The successful candidate will ensure technical excellence and enhance customer experience across direct-to-consumer channels and the dealer network, employing data analysis and optimization strategies for maximum revenue growth.

Qualifications

• Experience in managing e-commerce platforms and online sales.
• Strong understanding of digital shopping journeys and customer behavior.
• Ability to analyze performance metrics and optimize conversion rates.

Responsibilities

• Oversee technical health and performance of e-commerce platforms.
• Manage product listings and online inventory levels.
• Analyze e-commerce performance data to identify improvement opportunities.

Skills

Strategic thinking

Technical expertise

Data analysis

E-commerce strategy

Customer experience focus

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Web analytics tools

Adobe Analytics

Job description

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre or the Markham Elevation Centre three times per week, at minimum.

The e-Commerce Specialist reports to the Digital Platform Manager at General Motor. The eCommerce Specialist will be a critical driver of our online sales success, responsible for both the strategic direction and technical execution of our e-commerce platform. This role will operate across multiple distinct business units, supporting sales through both direct-to-consumer (DTC) channels and our dealer network. The Specialist will also factor in diverse fulfillment models and unique pricing strategies for each business unit, ensuring maximized revenue growth and an exceptional customer experience across all digital touchpoints. This role requires a strong blend of technical expertise, strategic thinking, and a deep understanding of complex digital shopping journeys. The ideal candidate will be detail-oriented, results-driven, and passionate about leveraging technology to achieve intricate e-commerce objectives.

KEY RESPONSIBILITIES

eCommerce Platform Management & Strategy:

• Serve as a primary point of contact for the e-commerce platform, overseeing its technical health, performance, and scalability across all integrated business units.

• Collaborate with IT, development teams, and external vendors to manage platform integrations, updates, and troubleshooting, ensuring seamless operation for Tier 1 National and dealer channels.

• Contribute to the strategic roadmap for e-commerce platform development, identifying new features, tools, and functionalities to enhance capabilities tailored to the unique needs of each business unit and fulfillment model.

• Ensure the platform adheres to best practices for security, uptime, and performance.
  

eCommerce Operations & Content:

• Manage and maintain product listings on the e-commerce website and relevant online marketplaces, ensuring accuracy, completeness, and compelling content (descriptions, images, specifications) for each business unit's specific offerings.

• Oversee online inventory levels, coordinating with supply chain and logistics teams to ensure product availability and timely fulfillment across various models (e.g., direct shipping, dealer pickup, etc).

• Manage online promotions, discounts, and pricing updates according to the distinct pricing strategies of each business unit and marketing/sales strategies.
  

Sales & Conversion Optimization:

• Analyze e-commerce performance data (traffic, conversion rates, average order value, bounce rate, cart abandonment, etc) across different business units and channels (National vs. dealer) to identify trends and opportunities for improvement.

• Implement A/B tests and other optimization strategies to enhance user experience and conversion funnels, considering the unique customer journeys for each business unit.

• Work to reduce cart abandonment and improve checkout flow for diverse product types and purchasing paths.

• Stay informed on e-commerce best practices, emerging technologies, and competitive trends to drive continuous improvement.
  

Digital Marketing & Merchandising:

• Collaborate with performance marketing teams to execute digital campaigns that drive traffic and sales to e-commerce channels, tailored to specific business unit sales objectives and target audiences.

• Optimize product categorization, search filters, and on-site search functionality to improve product discoverability across all product lines and business units.

• Implement effective cross-selling and up-selling strategies on the website, considering relevant offers across different business units.

• Manage product reviews and ratings, and leverage them for conversion optimization.
  

Customer Experience (Online):

• Ensure a seamless and positive online shopping experience for customers, from product discovery to post-purchase support, adapting to the specific needs and expectations of customers across various business units and fulfillment methods.

• Monitor customer feedback related to the e-commerce platform and work to address pain points.

• Ensure all customer service touchpoints related to online orders are efficient and effective.
  

Reporting & Analysis:

• Generate regular reports on e-commerce sales, marketing campaign performance, and key operational metrics, providing segmented insights by business unit, channel (National/dealer), fulfillment model, and pricing strategy.

• Provide actionable insights and recommendations to stakeholders based on data analysis.

• Utilize web analytics tools (Adobe Analytics, e-commerce platform analytics) to track and interpret performance.
  

Cross-Business Unit Coordination & Strategy Alignment:

• Act as a central point of contact for e-commerce initiatives, fostering strong collaboration with leaders and teams across diverse business units.

• Ensure alignment of e-commerce strategies with the unique goals, fulfillment capabilities, and pricing models of each business unit.

• Facilitate knowledge sharing and best practices in e-commerce across the organization.