E-commerce & Digital Manager

La Rosée; Toronto; Hybrid; CAD 85,000 - 100,000; Full time

Benefits offered by this job

Hybrid work

Job summary

La Rosée is seeking an E-Commerce & Digital Manager to lead Canada’s online business. You will own the Shopify store, CRM, paid media, and analytics, driving profitable growth while collaborating with the GM, Marketing Manager, and head office in France.

Fluency in English and French is required for cross‑team communication. You will develop the digital plan, manage campaigns, optimize content, and forecast sales, with a hybrid work setup based in Toronto.

Qualifications

• 3–5 years in e-commerce/digital marketing for a fast-growing DTC beauty, skincare, or lifestyle brand.
• Hands-on Shopify and Klaviyo experience.
• Proficiency with paid digital acquisition (Meta) and GA4 analytics.
• Fluent in English and French (written and spoken).
• Bachelor’s degree in marketing, business, or related field.
• Commercially minded, analytical, resourceful, and collaborative.

Responsibilities

• Own Canadian Shopify website performance, merchandising, launches, offers, bundles, and seasonal campaigns.
• Develop and optimize SEO-friendly product descriptions, landing pages, and educational content.
• Own Canadian CRM strategy and execution via Klaviyo; manage email calendar and automated flows (welcome, abandoned cart, win-back).
• Oversee paid digital acquisition strategy, budget, and performance with focus on Meta; manage CAC, ROAS, traffic quality and conversions.
• Oversee online customer service, use insights to improve the shopping experience, and build e-commerce forecasts and budgeting.

Skills

Shopify

Klaviyo

GA4

English/French bilingual

Analytical

Collaboration

Education

Bachelor's degree in Marketing or Business

Tools

Klaviyo

GA4

Meta Ads

Shopify

Job description

La Rosée is above all a human adventure, driven by tight-knit, passionate, and dedicated teams united around one goal: inventing natural, effective, and eco-designed cosmetic products. To achieve this, we are looking for an E-Commerce & Digital Manager to join the Canadian team and own the growth and commercial performance of La Rosée Canada's e-commerce business.

Your mission

As the E-Commerce & Digital Manager, your mission is to manage the Canadian website, CRM, digital acquisition, and customer experience, ultimately driving profitable growth for the brand. You will develop the digital plan and personally execute much of it.

Your daily interactions

At the heart of the organization, you will collaborate closely with:

• The General Manager (to whom you report).
• The Marketing Manager - Retail & Brand.
• The Paid Media Specialist (whom you will manage directly).
• Our headquarters in France (global technical framework and expertise).

Your main responsibilities

1. E-Commerce & Shopify

• Own the commercial performance and day-to-day merchandising of the Canadian Shopify website.
• Manage homepage updates, product launches, offers, bundles, and seasonal campaigns.
• Create and optimize SEO-friendly product descriptions, landing pages, and educational content.

2. CRM & Customer Retention

• Own the Canadian CRM strategy and execution through Klaviyo.
• Develop the email marketing calendar and manage automated flows (welcome, abandoned cart, win-back, etc.).

3. Paid Media & Customer Acquisition

• Oversee paid digital acquisition strategy, budget, and performance, with a particular focus on Meta.
• Manage the paid media specialist, setting objectives, monitoring CAC, ROAS, traffic quality, and conversion.

4. Analytics & Customer Experience

• Oversee online customer service and use insights to improve the online shopping experience.
• Build e-commerce sales forecasts, digital budgets, and prepare weekly/monthly reporting with clear recommendations.

Profil required

• 3-5 years of experience in e-commerce or digital marketing, ideally within a fast-growing DTC consumer brand in beauty, skincare, or lifestyle.
• Hands-on experience managing a Shopify e-commerce site and practical experience with Klaviyo.
• Understanding of paid digital acquisition (Meta) and experience with GA4 and digital analytics.
• Professional fluency in English and French (written and spoken) is strictly required.
• Bachelor's degree in marketing, business, or a related field.
• You are commercially minded, analytical, highly resourceful (a \"doer\"), and collaborative.

Why join La Rosée?

Joining La Rosée means becoming part of a fast-growing company committed to simpler, natural, and responsible beauty, driven by strong values: benevolence, high standards, and transparency. You will evolve within a passionate, dynamic, and creative team, where team spirit, brand consistency, and customer satisfaction guide every action, with real freedom to propose ideas and grow the brand every day.

Compensation & Benefits

Base salary: $85,000–$100,000 CAD, based on experience, plus an annual performance-based bonus based on individual and company performance.

Full-time

Hybrid

Based in Toronto, ON

Our JEDI Commitments (Justice Equity Diversity Inclusion)

At La Rosée, we are convinced that the diversity of backgrounds, experiences, and sensitivities is an essential wealth to build a fairer, more innovative, and more human company. We are committed to guaranteeing a recruitment process based on:

• equity and transparency,
• non-discrimination,
• the inclusion of all people, regardless of their gender, age, origin, disability status, sexual orientation, identity, or beliefs. Each application is studied carefully, respecting equal opportunities, so that everyone can find their place and evolve in a caring work environment. Joining La Rosée means joining a committed team, where everyone can express themselves, progress, and fully contribute to our mission.