E-Commerce Activation Manager (15-month contract)

Nestle SA; Montreal; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible hybrid work arrangements

Free Nespresso coffee machines + $100咖

Up to 50% off Nespresso machines, etc.

Training and development programs

Discount Company store access

Job summary

Nestlé Canada is seeking an experienced eCommerce Activation Manager to lead our B2C digital channel in Canada. This 15‑month maternity cover focuses on end-to-end strategy, campaigns, product launches, and cross-functional initiatives with high visibility across senior stakeholders.

You will manage a team of 4 and drive omni‑channel growth through data-driven analyses, efficient planning, and collaboration with CRM, UX, and analytics teams. Hybrid work arrangements are offered.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 8–10 years of experience in eCommerce or digital commerce.
• Experience in consumer-packaged goods (CPG) preferred.
• Proven experience in fast-paced, cross-functional environments.

Responsibilities

• Lead short- and long-term strategy for the B2C eCommerce channel (website & app).
• Own sales forecasting, performance tracking, and growth plans.
• Provide recommendations, risks, and opportunities to senior leadership with regular reporting.
• Develop and present business cases and action plans to drive channel growth.
• Plan and execute online promotional calendars and campaigns.
• Oversee 40+ promotions and 20+ product launches annually.
• Ensure strong go-to-market execution and omni-channel alignment.
• Lead acquisition and retention strategies to grow online sales.
• Analyze customer journeys and identify opportunities to improve conversion and experience.
• Partner with CRM, UX, Media and Analytics teams to optimize campaigns.
• Deliver post-campaign analysis and performance scorecards.
• Oversee multiple digital projects (5–10 ongoing initiatives).
• Collaborate with global HQ and markets to share best practices and innovations.
• Drive continuous improvement of the online customer experience.
• Lead, coach, and develop a team of 4 (leads and specialists).
• Foster a high-performance, collaborative, and results-driven culture.

Skills

Bilingual EN/FR

Advanced Excel

PowerPoint

Data-driven mindset

Digital marketing

Education

Bachelor’s in Marketing or related field

Tools

CRM tools

Job description

Position Snapshot

Business area: Nespresso

Job title: eCommerce Activation Manager (15-month contract)

Location: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3

Hybrid

A little bit about us

Nestlé Nespresso SA is a pioneer and is widely regarded as one of the top references in the field of high-quality portioned coffee. The company works with more than 168,550 farmers in 18 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities.

In 2022, Nespresso achieved B Corp™ certification - joining an international movement of over 9,700 purpose-led businesses that meet B Corp’s high standards of social and environmental responsibility and transparency.

Headquartered in Vevey, Switzerland, Nespresso operates in 96 markets and has over 14'000 employees. In 2024, it operated a global retail network of 818 boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com

Position Summary

We are looking for an experienced and strategic eCommerce Activation Manager to lead our B2C digital sales channel in Canada. This 15-month contract opportunity to cover a maternity leave.

In this role, you will own the end-to-end eCommerce commercial strategy. You will lead campaigns, product launches, and cross-functional initiatives that shape the future of our digital business.

This is a high-impact leadership role with direct responsibility for a team and strong visibility across senior stakeholders.

A day in the life of an eCommerce Activation Manager:

eCommerce Strategy & Business Performance

• Lead short- and long-term strategy for the B2C eCommerce channel (website & app)

• Own sales forecasting, performance tracking, and growth plans

• Provide recommendations, risks, and opportunities to senior leadership (including daily, weekly and monthly reporting)

• Develop and present business cases and action plans to drive channel growth

Campaigns, Promotions & Launches

• Plan and execute online promotional calendars and campaigns

• Oversee 40+ promotions and 20+ product launches annually

• Ensure strong go-to-market execution and omni-channel alignment

Customer Acquisition & Retention

• Lead acquisition and retention strategies to grow online sales

• Analyze customer journeys and identify opportunities to improve conversion and experience

• Partner with CRM, UX, Media and Analytics teams to optimize campaigns

• Deliver post-campaign analysis and performance scorecards

eCommerce Projects & Innovation

• Oversee multiple digital projects (5-10 ongoing initiatives)

• Ensure projects meet business objectives and brand standards

• Collaborate with global HQ and markets to share best practices and innovations

• Drive continuous improvement of the online customer experience

Team Leadership

• Lead, coach, and develop a team of 4 (leads and specialists)

• Foster a high-performance, collaborative, and results-driven culture

• Support talent development, engagement, and succession planning

What will make you successful?

Experience & Education

• Bachelor’s degree in Marketing or related field

• 8-10 years of experience in eCommerce or digital commerce

• Experience in consumer-packaged goods (CPG) preferred

• Proven experience working in fast-paced, cross-functional environments

Key Skills

• Strong analytical and data-driven mindset

• Expertise in digital marketing, acquisition, and customer journey optimization

• Excellent communication and stakeholder management skills

• Strong project and budget management capabilities

• Ability to prioritize and manage multiple initiatives simultaneously

• Advanced proficiency in Excel and PowerPoint

• Bilingualism in English and French is required, as this role involves collaboration with stakeholders across the Canadian market and globally

Benefits

• Flexible and hybrid work arrangements

• Excellent training and development programs as well as opportunities to grow within the company

• Free Nespresso Coffee Machines and $100 monthly coffee credit

• Up to 50% off - Nespresso Coffee Machine, Capsules and accessories

• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)

At Nestlé Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, aligned with our commitment to equitable pay practices.

What you need to know

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.