Donor Acquisition Specialist

Save the Children; Toronto; Hybrid; CAD 63,000 - 80,000; Full time

Benefits offered by this job

Hybrid workplace

3 weeks annual vacation

Health benefits

Job summary

Save the Children Canada is seeking a Donor Acquisition Specialist to plan and manage Direct Response TV and Digital/Telemarketing campaigns to recruit new donors, lead on creative development, and work with external vendors to hit income targets within DRTV and Lead Conversion.

This hybrid Toronto role collaborates with the Mass Marketing team to optimize donor acquisition, retain donors, train call centers, analyze ROI, and explore new channels while ensuring high-quality donor experiences.

Qualifications

• Post-secondary education or equivalent experience.
• Experience in planning, implementing and measuring donor acquisition campaigns.
• Strong data-informed decision making and ROI analysis.

Responsibilities

• Plan annual budgets and acquisition strategy for each channel.
• Manage vendors for DRTV and Lead Conversion campaigns and report on results.
• Lead on creation and adaptation of creative materials for TV and telemarketing.
• Collaborate with Mass Marketing to maximize donor retention and growth.
• Train and supervise phone call centers involved in conversion activities.
• Analyze campaign performance and adjust tactics to meet targets.

Skills

DRTV

Telemarketing

Lead Conversion

Vendor management

Data-driven decisions

Campaign optimization

Education

Post-secondary education or equivalent experience

Tools

MS Office

CRM systems

Job description

Salary Range: $63,323.32 To $80,295.12 Annually

(This position is covered under CUPE Bargaining Unit)

Save the Children believes every child has the right to a future. In Canada and around the world, we do whatever it takes – every day and in times of crisis – to support children to fulfill their rights to a healthy start in life, the opportunity to learn, and protection from harm. With over 100 years of experience, Save the Children is the world’s first and leading independent children’s organization – transforming lives and the future we share.

Save the Children Canada is a hybrid workplace based in Toronto Ontario Canada. This recruitment is open to all applicants residing in Ontario.

THE IMPACT YOU WILL MAKE:

Reporting to the Donor Acquisition Manager, the Donor Acquisition Specialist is part of the Mass Marketing team, responsible for creating, planning and managing Direct Response Television (DRTV), and Digital/Telemarketing Lead Conversion campaigns in order to recruit new donors through online and (inbound and outbound) phone call conversion. This role will lead on the development and testing of new creative concepts and manage vendors to deliver on donor acquisition and income targets within DRTV and Lead Conversion, as well as identify and support additional channels and opportunities for organizational growth via donor acquisition where needed.

Responsibilities include (but are not limited to):

• Work with the Donor Acquisition Manager to plan the annual budget and the acquisition strategy for each channel, with a focus on regular giving donors
• Manage vendors for both DRTV and Lead Conversion campaigns, covering creative development, media buying, call center management and reporting
• Attend and lead weekly work in progress meetings and monthly reviews with all vendors
• Lead on the creation and/or adaptation of new creativities and materials for television and conversion campaigns. This includes videos/films and telemarketing scripts for call center etc.
• Engage with SCI and other Save the Children members to share information and best practices, and identify new tests to implement
• Work with the Digital Fundraising Manager, Acquisition and external vendors to develop new Lead Conversion campaigns and optimize the digital experience for new and potential DRTV donors
• Collaborate with Mass Marketing colleagues to maximise donor retention and ensure a focus on high-quality donor acquisition
• Lead on training, supervision and monitoring of the phone call centers involved in conversion activities
• Conduct regular telemarketing call listening to ensure call quality and adherence to scripts
• Support negotiations and contracting with agencies, call centers and other service providers
• Brief and train colleagues and external stakeholders on all campaign activity and results, as and when required
• Engage with stakeholders from across the organisation to secure buy-in and approval for new creative concepts
• Conduct effective analysis, evaluate campaign progress based on data-driven decisions grounded in ROI metrics and pivot when needed to achieve goals
• Work with vendors and colleagues to monitor and analyze campaign performance and, if necessary, identify feasible corrective actions
• Identify new potential services and service providers for new and existing acquisition channels or to involve in test activities for the acquisition of new donors
• Stay up to date on professional standards, trends, and issues affecting this set of responsibilities, demonstrating continuous learning of the field

Qualifications include (but are not limited to):

• Post-secondary education in a relevant field or equivalent experience.
• Minimum 3-5 years of experience in managing DRTV, Telemarketing and/or Lead Conversion fundraising campaigns, with an income-generating focus.
• Proven experience in managing external vendors to deliver results.
• Experience in the development, implementation and measurement of donor acquisition campaigns.
• Demonstrated experience of using data and evidence to inform decision making.
• Advanced communication, interpersonal, and teamwork skills for diverse audiences to build strong working relationships across cultural and organizational settings, both internally and externally. .
• Experience in International Development, Non-Governmental Organization (NGO/INGO), or other not-for-profit sectors is preferred.
• Demonstrated project management experience for task execution of assigned objectives supported by proficiency with MS Office tools and relevant technologies. Ability to work under pressure within tight timelines to achieve SCC objectives. .
• Displays analytical and problem-solving skills to support initiatives with demonstrated adaptability to support change management for successful task implementation..
• Applies judgment and make sound decisions that are accountable, justifiable, and in adherence to policies and procedures. .
• Considers organizational strategy and thinks creatively to support innovative initiatives and collaborations that deliver benefits for the children and families we serve. .
• Ability to occasionally travel locally, nationally and internationally (less than 10%) as required.

WHAT WE OFFER

The salary range for this position is union pay band 5 between $63,323.32 to $80,295.12 CAD depending on skills and experience. In addition to this, our employees will have the following package of additional benefits:

• Comprehensive benefits package for you and your dependents available three months after employment start date. Coordinated benefits for your partner paid by Save the Children Canada.
• Hybrid workplace including opportunities to work remotely and flexible work hours to support employee wellbeing and work life balance.
• 3 weeks of annual paid vacation.
• In addition to annual leave, we offer an end of year office closure December 25 - January 1 (SAVE Days) so we can all recharge simultaneously.
• 5 paid personal days.
• 10 paid sick leave days.
• Parental leave top-up.
• Employer contributions to group pension plan. Access to help save for a first home through the pension provider.
• Learning and development opportunities and specialized training including professional development time.
• Confidential Employee Assistance Program services available to you and your dependents from your first day of employment.
• Organization-wide membership access to Headspace.

It is our individual and collective responsibility to ensure all children are protected from deliberate or unintentional acts that lead to the risk of, or actual, harm caused by our employees. Each employee shall be aware that there may be additional vulnerabilities facing children associated with their age, socio-economic background, disability, gender, racial heritage, religious belief, identity, sexual orientation or identity, and is committed to ensuring this does not form barriers to effective safeguarding.

Each employee is committed to fostering and sustaining a safe environment through proactive, accessible, and effective approaches that seek to prevent and respond to any harm to the children including but not limited to sexual exploitation and abuse. SCC and all its employees will take all reasonable steps to make itself safe, both as an organisation and in the conduct of all aspects of its day-to-day operations of emergency, humanitarian, developmental, policy, campaigning and administrative work.

SCC supports and acts in compliance with the Human Rights Code. SCC is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act ( ' AODA ' ). Providing an accessible and barrier-free environment is a shared effort, and as an organization, SCC is committed to working with the necessary parties to make accessibility for all a reality. If you require an accommodation during any stage of the recruitment or employment process, please notify People & Culture at [e-mail]

Please Note: This job opportunity is to fill an existing vacancy.

This recruitment process may involve the use of AI-enabled or automated tools within ADP Workforce Now to help manage job postings and application workflows. These tools may assist with tasks such as organizing applicant information, identifying potential matches based on job-related qualifications, or supporting communication and scheduling.

All hiring decisions are made by our People & Culture team and hiring managers. No automated tool makes final decisions about your candidacy. If at any point you have questions about how your information is used, please contact our team at [e-mail]