DIY Content Creator (Arts & Crafts)

Youtooz; Toronto; Remote; CAD 40,000 - 60,000; Full time

Job summary

A vibrant arts and crafts company based in Toronto is seeking a creative individual to produce engaging promotional videos and lifestyle content showcasing their products. This role involves creating miniature sets and staying current with pop culture trends. Ideal candidates should have DIY experience, proficiency in short form video production, and excellent communication skills. The position offers a salary range of CAD 40,000 - 60,000 annually.

Qualifications

• DIY experience in making miniature sets, outfits, or displays.
• Proficient in shooting and editing vertical content.
• Interest in collectibles, toys, and pop culture.

Responsibilities

• Create and edit promotional content for Youtooz products.
• Manage video production schedules aligned with key releases.
• Stay up to date with pop culture and relevant social trends.

Skills

DIY experience in making miniature sets

Proficient in shooting vertical content

Strong organizational skills

Short form video experience

Excellent communicator

Tools

TikTok’s in-app editor

Adobe Premiere Rush

Google Suite

Job description

About the role

This role will be responsible for creating lifestyle and promotional content for Youtooz products with a focus on arts and crafts type content, such as building scenes/dioramas or DIY videos with paper backgrounds/outfits. Youtooz products are social at core and we create hundreds of content pieces monthly to showcase new launches or bring to life memorable moments. Across TikTok, reels, YouTube shorts and other short form platforms our best performing content features Youtooz front and center. You will be creating this content - from inception to making sets to shooting and posting.

Responsibilities

• Create and edit promotional videos, stills and lifestyle content of Youtooz products using the sets.
• Create ‘sets’ to film Youtooz content within, including sketching backgrounds on paper, making outfits or displays that highlight memes and moments related to characters.
• Stay up to date with pop culture, relevant social trends and viral memes.
• Manage a video production schedule to align content with key dates of new releases, anniversaries and other tentpole timing.

Requirements

• DIY experience in making miniature sets, outfits, displays and other small-scale arts & crafts
• Proficient in shooting vertical content on iPhone using TikTok’s in-app editor, iMovie, Adobe Premiere Rush/Adobe Suite or other comparable editing softwares
• A love of collectibles, toys, pop culture and the internet (memes, influencers, etc)
• Strong organizational skills
• Experience with Google Suite of apps, specifically Google Sheets
• Short form video experience, ideally with TikTok or Reels
• Excellent and friendly communicator
• Well versed in internet culture, content creators, and online personalities
• Interest in being part of a fast growing consumer brand

The pay range for this role is:

40,000 - 60,000 CAD per year (Remote)

Marketing